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Amazon’s quick commerce business is expected to experience significant growth, often referred to as ‘hockey stick growth,’ according to CEO Samir Kumar.

New Delhi: Online marketplace Amazon India on Thursday said it will expand its quick commerce service beyond the top metros following a soft launch in Bengaluru. The online commerce platform also went live in the national capital a few days ago, albeit in select pin codes.In an interview with Mint, Samir Kumar, the newly appointed Amazon India country manager, said, “We are going to get to wherever we believe our customers are and where we believe our future customers will come from. So, that’s all of India.”To be sure, Amazon rolled out “Amazon Now” as a pilot last year in Bengaluru in response to heightened competition from existing quick commerce players that are gaining momentum, at least in sales of daily essentials, quickly online.Amazon has rolled out the feature within its existing app, enabling quick deliveries across thousands of stock-keeping units (SKUs).Also Read | Amazon India introduces ₹5 marketplace fee amid shift in e-commerce landscape”We started in Bengaluru, and the first few months were just testing. We want to make sure that whatever we wish to provide to our customers, we can keep up the promise. Getting that right took us a couple of months. Once we got that model right, now you’ll see a hockey stick growth, so it’s coming soon to a city near you,” Kumar said, addressing questions about the platform’s plans to expand in other markets.In Delhi, the quick commerce service is available in select pin-codes but is expanding.While specifics of the rollout remain under wraps, he said, “We have a very aggressive plan. I’ll be reviewing the plan every few weeks; we continue to update that. But we have plans not just for the big cities, but beyond as well.”Also Read | Amazon India acquires Mumbai land worth ₹450 crore from Lodha GroupDelivery speedKumar joined Amazon in 1999 and helped launch the Amazon Development Centre in India in 2004. He took over the role of India country manager last October.Amazon is now part of the established e-commerce platforms and upstarts such as Zepto and Blinkit that have prompted a shift in consumer habits and pushed more companies to speed up their delivery timelines.The company is creating micro-fulfillment centres to service such orders.Kumar said selection, value, and convenience will remain key as Amazon scales the business.“That’s part of our flywheel. I think convenience, a big part of that, is speed. In the speed game, we are coming in strong. Most of these 10-minute deliveries have to be within a kilometre or two, especially in densely populated areas. If you do it the right way, then this micro fulfillment node has to be closer to the customer. That means the size (of centres) will be small and the assortment we carry will not exceed a limited set of stock keeping units,” he said.The move comes as India’s quick-commerce market is set to triple by FY28. India’s quick-commerce market is estimated to have reached around ₹64,000 crore in FY25, growing at a staggerin in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. 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