AI-based services, Studio Ghibli images, and now AI-powered toys, games including the childhood staples like Barbie and UNO?Barbie-maker Mattel has teamed up with Sam Altman led company OpenAI to develop toys and games with artificial intelligence. The first of the AI-powered products is slated to hit the shelves later this year, the company announced on Thursday.Also Read | Barbie-maker Mattel apologises after ‘Wicked’ doll pack sends users to porn siteMattel, which is also known for their iconic Hot Wheels and UNO cards, plans to “bring the magic of AI to age-appropriate play experiences with an emphasis on innovation, privacy, and safety,” the company said in a statement.Toy industry in turmoilThe Mattel-OpenAI partnership comes as toy manufacturers face sluggish demand, with consumers tightening their budgets amid the economic uncertainty triggered by US President Trump’s evolving trade policies.Several toy manufacturers in the US have slowed innovation and faced rising production costs due to the tariffs, with many postponing launches, laying off employees to navigate the uncertain times, reported AP.Also Read | Tea, banana, shoes to become expensive in US after Trump tariffs. Full list hereOver the last year, Mattel has relied on producing films, TV shows and mobile games based on its products such as Hot Wheels and Barbie to offset a slowdown in its core toy business, reported Reuters.According to a Wall Street Journal report, Trump’s raising of tariffs on China to 145% in April 2025 also triggered a crisis for doll makers—many halted production or raised prices, with authorities granting a temporary reprieve. Consumers are expected to see fewer and more expensive dolls this Christmas, as most dolls sold in the US are made in China.‘…transform how we create, imagine, innovate’As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations across the company.By tapping into OpenAI’s AI capabilities, Mattel aims to reimagine how fans can experience and interact with its cherished brands, with careful consideration to ensure positive, enriching experiences, the Sam Altman led company said.Also Read | Human-sized Labubu figure sold for whooping $150,000 at Beijing auction“With OpenAI, we’re unlocking tools that will transform how we create, imagine, and innovate—both for kids and behind the scenes,” said OpenAI COO Brad Lightcap.Mattel to raise pricesLast month, Mattel withdrew its annual forecast and said it would raise prices on some products sold domestically in a bid to mitigate higher supply chain costs. in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.