**Dharma Productions Acquires Cornerstone’s Stake in Talent Agency**
Dharma Productions, the prominent Indian film production company led by Karan Johar and Adar Poonawalla, has officially acquired Cornerstone’s stake in the Dharma Cornerstone Agency (DCA) as of December 16. This strategic move aims to rebrand DCA as the Dharma Collab Artists Agency (DCAA), focusing on expanding its representation of talent across various sectors, including film, music, sports, digital media, and live entertainment.
Uday Singh Gauri will continue as the Chief Executive Officer of the newly formed DCAA, while Rajeev Masand will serve as the Chief Operating Officer. Gauri’s vision for DCAA includes developing new verticals, unlocking cross-platform opportunities, and establishing the agency as a long-term home for culturally influential talent.
Dharma Productions emphasized that this acquisition is part of a broader effort to create a structured platform that supports artists across multiple domains, thereby enhancing its role in India’s creative economy. CEO Apoorva Mehta stated, “Talent has always shaped Dharma’s identity, influencing both our creative choices and how we build for the future. With DCAA, we are creating a structured platform that supports artists across disciplines.”
The DCAA aims to provide comprehensive support to artists beyond the film industry, tapping into areas where creativity, influence, and opportunity converge. The agency currently represents a diverse roster of talent, including Janhvi Kapoor, Ananya Panday, Sara Ali Khan, Disha Patani, and many others across film, music, and digital culture.
Gauri highlighted the evolving nature of representation in the industry, stating, “With DCAA, we’re building a platform that reflects the way artists work, express, and grow today. Representation now goes far beyond negotiation and visibility. It requires cultural understanding, business instinct, and the ability to move with — and ahead of — the industry.”
In conclusion, the establishment of DCAA marks a significant step for Dharma Productions as it seeks to foster long-term careers for artists and create meaningful connections between talent and opportunities in the ever-evolving creative landscape.
**FAQ**
**What is the purpose of the new Dharma Collab Artists Agency (DCAA)?**
The DCAA aims to represent and support talent across various sectors, including film, music, sports, and digital media, creating a structured platform for artists to thrive in the creative economy.