Mumbai: Godrej Interio, known for its office chairs and steel almirahs, is investing ₹300 crore in a brand revamp—new identity, modern stores, and trendier collections to revitalise its legacy furniture business. Godrej Interio has already invested ₹350 crore in its furniture manufacturing operations, and hopes to double revenue to ₹10,000 crore by 2028, top company officials said. “We want to be India’s most trusted lifestyle brand,” Nyrika Holkar, executive director of parent firm Godrej Enterprises said at a formal brand launch on Tuesday. “We are uniquely placed in the Indian market with everything, from design to manufacturing to logistics, entirely in-house. We can deliver this vision better [than the competition],” she told Mint. Read more: Benetton India CEO steps down; marketing head, commercial director also leaveRetail expansionGodrej Interio will open 500 new stores in the next three years to reach 1,500 outlets and revamp its existing network, opening flagship “experience centres” of 20,000 sq. ft each that include cafeterias and breakout areas for shoppers. The brand is also converting some outlets to large-format stores where customers can sample furniture as they are placed in rooms, and offer video consultations for online customers. It will also introduce new lines of multipurpose furniture, such as sofas, which can be customised to the shoppers’ needs. The furniture and interior design company unveiled a new logo and ad film, as it aims to increase domestic online sales while exploring exports to Europe and the US, business head and executive vice-president Swapneel Nagarkar said. “We are market leaders with 15% market share of the organised furniture market in India,” he said, adding that the total market is worth approximately ₹90,000 crore. “But 70% of the furniture industry is unorganised. We will see a shift from the unorganised to the organised sector.” Godrej Interio is best known for its office furniture, but plans to boost its consumer-facing vertical with this brand revamp. As of FY25, B2C (business-to-consumer) sales accounted for ₹700-800 crore of Interio’s roughly ₹4,000 crore topline. 15% of this comes from online sales. Consumer appliances, including refrigerators and air-conditioners, are Godrej Enterprises’ biggest consumer-facing business. Read more: Cookware startups stir competition pot with safe materials, smart supply chains The brand revamp marks a shift from the company’s 2017 launch, Script, which targeted the super-premium segment. It was later shut down.Portfolio strategyInterio will focus on economy goods ( ₹20,000-25,000 per piece) to premium furniture (upwards of ₹90,000) per piece, and offer services for both single-piece buyers and those looking to furnish entire homes, Nagarkar said. Much like Godrej Interio’s revamp ambitions, global brand Ikea is known for its multipurpose, customisable furniture and sprawling in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. 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Godrej Interio plans to increase its sales twofold by 2028 through a revamped brand identity and expansion efforts.
