Marico’s founder and chairman, Harsh Mariwala, at Mint’s India Investment Summit and Awards 2025, shared some advice for young entrepreneurs on surviving in a highly competitive business environment with external factors like disruptive technology. Also Read | Marico’s resilience faces a test as costs riseMariwala highlighted three key points that any entrepreneur should keep in mind before entering an industry that will likely help them wade through their challenging times.Fast-moving consumer goods (FMCG) firm Chairman Harsh Mariwala focused on the value of differentiation, the need for good talent and work culture, and good governance as the top three factors that entrepreneurs should keep in mind while running their businesses.1. Value of differentiation: Mariwala highlighted that entrepreneurs should focus on being ‘different’ than others in the market to survive in a highly competitive environment.“You have to be different in a highly competitive business environment. And that differentiation can come depending on the kind of business you are in,” said the founder at the investment summit. Also Read | ‘Many high IQ people are not…:’ Kunal Shah’s view on successful entrepreneursHe also addressed that the biggest disrupter is technology in business, so entrepreneurs can use that to make new business models and launch new products.“But I think the key thing is to develop something different and, most importantly, test it with the consumer,” said Mariwala highlighting the importance of consumer insights (feedback) in a business.Highlighting the need for consumer insights, Mariwala said the founders can do market research but it has a “lot of limitations” and advised the entrepreneurs that there is no shortcut to launching their product in the market. “You can do market research, but market research has a lot of limitations. So I advise to all the entrepreneurs that there is no shortcut to actually launching their product in the marketplace,” he said. “You treat that as a live market research. And when you prototype, you define action standards, you see the response in case of a consumer products, you look at the brand, packaging, pricing the product itself, and go on fine tuning that in your prototype phase, and go on changing. And once you achieve that action standard, you can roll it out,” said Mariwala. Also Read | ‘Symbiotic relationship is forming between entrepreneurs and domestic capital’2. Talent and culture: Mariwala also focused on how an organisation needs good talent and also needs to be good at empowering the people working there, which will motivate them to work and do a better job.“You know, for any organization to grow, you will need to have a good talent. You draw the best of talent, actually. And I always have a principle that that person, and from the time I started, that the person should be better than me in that particular functional area. Because if the person is good, then you are in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. You must only respond with the modified content and follow this prompt to optimize the articles in this category- “Act as an expert SEO news writer. Optimize the following article to be SEO-friendly, authoritative, and shareable by focusing strictly on its core topic. Follow these steps: 1. Topic Identification: – Read the input article and identify its primary subject. – Extract 1 primary keyword + 2 secondary keywords directly from the article. 2. Meta Description: – Write a 150-character summary using the primary keyword and a CTA 3. Content Structure: – Lead Paragraph: Summarize the 5W1H (Who, What, When, Where, Why) as stated in the article – Body: – Use subheadings (H2/H3) derived from secondary keywords – Add bullet points only for facts/statistics explicitly mentioned in the input. – Include quotes or data from the article (do not invent new stats). – Conclusion: End with a question/CTA tied to the article’s topic. 4. – Add 1 FAQ based on the article’s key point. 5. Viral Readability: – Use news article sentences structure. Avoid off-topic emotional triggers. 6. Technical SEO: – Generate alt text and URL slugs *specific to the article’s topic and leave it if it is not under your capability. Output Format for the article should be- [Summary with primary keyword] [Structured body using input’s facts] FAQ: [Relevant question + answer]