**Tata’s IHCL Acquires Majority Stake in Brij Hospitality for ₹193 Crore**
**Meta Description:** IHCL, the hospitality arm of Tata Group, acquires a 51% stake in Brij Hospitality, enhancing its boutique leisure offerings across India.
**URL Slug:** ihcl-acquires-brij-hospitality
**Tata’s IHCL Expands Boutique Leisure Portfolio with Brij Hospitality Acquisition**
The Indian Hotels Company Limited (IHCL), the hospitality division of the Tata Group, announced on Thursday its acquisition of a 51% stake in Brij Hospitality, which operates the Brij Hotels brand, in a deal valued at ₹193 crore. This strategic move aims to bolster IHCL’s presence in the boutique leisure segment, known for its unique and experiential offerings.
IHCL, recognized as India’s largest hospitality company by market capitalization and listed on both the BSE and NSE, reported a share price increase of 1.45%, closing at ₹688 on Thursday. The acquisition is expected to enhance IHCL’s portfolio, which now comprises 610 hotels, including 253 properties currently under development.
Puneet Chhatwal, Managing Director and CEO of IHCL, emphasized the growing demand in India’s hospitality sector, driven by rising disposable incomes and a shift towards experiential leisure. He stated, “This acquisition will strengthen our position in leisure tourism, particularly in key cultural, spiritual, and wildlife destinations.”
Brij Hospitality, known for its luxurious stays and personalized service, operates 22 hotels with an additional 11 in the pipeline. The co-founders, Udit Kumar and Anant Apurv Kumar, expressed enthusiasm about partnering with IHCL to redefine boutique hospitality. They highlighted Brij’s commitment to creating immersive experiences that celebrate India’s cultural diversity.
Looking beyond India, the co-founders revealed plans for expansion into Nepal and Sri Lanka, with a new property in Pokhara, Nepal, already in development. They aim to focus on unique locations that offer storytelling opportunities through their hospitality offerings.
In conclusion, IHCL’s acquisition of Brij Hospitality marks a significant step in enhancing its boutique leisure segment, positioning the company to meet the increasing demand for unique and culturally rich travel experiences in India and beyond.
**FAQ**
**What is the significance of IHCL’s acquisition of Brij Hospitality?**
The acquisition allows IHCL to expand its boutique leisure offerings, enhancing its portfolio and positioning it as a leader in India’s growing hospitality sector focused on experiential travel.