**Luca de Meo: Potential New CEO of Kering Amidst Strategic Shift**
Kering, the luxury group known for brands like Gucci and Saint Laurent, is reportedly considering Luca de Meo, the current CEO of Renault, for its top executive position. This information, sourced from Le Figaro, has not yet been confirmed by the company.
**Who is Luca de Meo?**
Luca de Meo, 58, hails from Milan, Italy, and boasts over 30 years of experience in the automotive industry. He holds a degree in business administration from Luigi Bocconi Commercial University. De Meo is recognized for his strategic vision and his ability to revitalize struggling brands. He has decided to leave Renault to pursue new opportunities outside the automotive sector.
**Career Highlights**
De Meo began his career at Renault in the early 1990s before transitioning to Toyota Europe in the late 1990s. In 2002, he joined the Fiat Group, where he held leadership roles across various brands, including Lancia, Fiat, Abarth, and Alfa Romeo. He was instrumental in the relaunch of the Fiat 500 and the revival of the Abarth brand.
In 2009, he took on the role of marketing director at Volkswagen Group, overseeing both the Volkswagen brand and the group overall. By 2012, he was appointed to the board of Audi AG, focusing on sales and marketing. From November 2015 to January 2020, he served as chairman of SEAT, Volkswagen’s Spanish unit, where he significantly boosted sales and the brand’s profile within the group.
In July 2020, de Meo became CEO of Renault S.A., later also assuming the role of chairman. During his tenure, he successfully restructured the company, renegotiated its long-standing alliance with Nissan, and shifted focus towards hybrid and electric vehicles. He also led Ampere, Renault’s electric vehicle and software unit, from November 2023 to March 2025. Additionally, he has been the President of the European Automobile Manufacturers’ Association (ACEA) since January 2023.
**Challenges Ahead for Kering**
If appointed, de Meo would step into the role of CEO at Kering during a challenging period. The group’s recent performance has raised questions about its current strategy and leadership effectiveness. Kering’s shares have plummeted over 60% in the past two years, impacted by profit warnings and changes in design leadership at Gucci, which remains the company’s most significant brand in terms of sales and profits.
As Kering seeks to regain its footing in the luxury market, de Meo’s leadership could signal a new direction for the company, potentially revitalizing its brand portfolio and restoring investor confidence.
**FAQ**
**What challenges does Kering face currently?**
Kering is grappling with a significant decline in share value and concerns over its strategic direction, particularly following a series of profit warnings and leadership changes at its flagship brand, Gucci.