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Ola Electric’s retail presence contracts as stores shift focus to home inverters

NewsChairman and Managing Director of Ola Electric Bhavish Aggarwal speaks during the launch of the battery energy storage systems ‘Ola Shakti’, a residential power backup solution. (PTI Photo)SummaryAfter steep drops in scooter registrations across India, Ola turns to its expanded retail network to sell home energy storage products, signalling a high-stakes pivot beyond electric vehicles.NEW DELHI: Ola Electric’s scooter sales have been on a steady decline this year, putting pressure on its expanded store network, even as the company is now looking to sell home inverters through the very same outlets.A Mint review of January-November statewise vehicle registration data from the government’s Vahan portal shows that Ola Electric failed to post year-on-year growth in any month since February in four of the country’s biggest electric two-wheeler markets—Maharashtra, Uttar Pradesh, Tamil Nadu and Karnataka. In at least one state and one Union territory, the company recorded zero sales at least once over the past three months, contributing to its slide to fifth position in recent rankings.The data underscores the strain on Ola Electric’s rapidly expanded retail network, raising questions about whether its home inverter push can offset weakening demand in its core electric two-wheeler business.Also Read | Can Bhavish Aggarwal turn Ola Electric around?Sales fell to fewer than 100 units in at least five states and Union territories during the year, pointing to a broad-based regional slowdown. This decline has come despite the company expanding its store network nearly four-fold in December 2024, from about 800 outlets to nearly 4,000, an expansion that was expected to improve reach and lift volumes.Between September and November, the company recorded no sales in Jammu & Kashmir, compared with 500 units sold during the same three-month period in 2024. In Goa, Ola Electric’s sales fell 96% to 23 units in September, followed by 22 units in October, before dropping to zero in November, as per the Vahan data. During September-November 2024, the company had sold 784 scooters in the state.In Maharashtra, one of India’s largest electric two-wheeler markets, Ola Electric recorded an 83% year-on-year fall in November sales to 550 units, after a 77% decline in October to 1,278 units. Karnataka, the company’s home state, showed a similar trend, with sales falling 84% in November to 520 units, following a 71% drop in October to 1,303 units.In aggregate, Ola Electric’s sales between January and November 2025 declined 52% to 190,274 units, from 393,894 units in the year-ago period. A deeper analysis of registrations across 26 states and Union territories shows that between May and November of the current financial year, the company posted year-on-year growth in just five instances nationwide.The trend has continued into December, with sales in the first 25 days of the month declining year-on-year in 24 of the 26 states and Union territories. In to in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. 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