**Seattle Kraken Unveils New Pride-Themed Logo and Uniforms**
The Seattle Kraken, an NHL team, stirred up a mix of reactions on Thursday with the launch of their new Pride-themed logo and uniforms during their Pride Night event. The eye-catching logo features a rainbow-colored unicorn, creatively shaped like the letter “S,” encased within a rainbow-bordered outline of the team’s traditional “S” logo.
While some social media users criticized the design, calling it a “humiliation ritual” and referring to the team as “The Seattle Karen’s,” others praised the Kraken for their bold stance in support of the LGBTQ community. One supporter noted, “In a time when many are shying from supporting the LGBTQ community in fear of retribution, it’s awesome to see Seattle stand tall and unapologetic.” Another fan remarked, “These are hard,” highlighting the positive reception among certain segments of the fanbase.
Typically, many professional sports teams unveil LGBTQ-themed logos and merchandise in June for Pride Month. However, the Kraken opted to introduce this new branding six months early. In 2023, the NHL implemented a policy prohibiting players from wearing specialty sweaters during warm-ups for themed nights, including Pride, Hockey Fights Cancer, and military appreciation events. NHL Commissioner Gary Bettman explained that the focus should remain on the game rather than distractions from the essence of these special nights.
As the Kraken embraces this new branding, it reflects a growing trend among sports teams to support diversity and inclusion, even in the face of criticism.
**FAQ**
**Q: Why did the Seattle Kraken introduce a Pride-themed logo and uniforms?**
A: The Seattle Kraken introduced the Pride-themed logo and uniforms to show their support for the LGBTQ community, coinciding with their Pride Night event, and to promote inclusivity in sports.