Zomato announced on Thursday, February 6, that it will officially change its name to “Eternal Ltd,” more than two years after adopting the new name internally. The prominent food and grocery delivery company disclosed in a regulatory filing to the stock exchanges that its board approved the name change from ‘Zomato Ltd’ to ‘Eternal Ltd’ on Thursday.
As per Zomato’s filing, the name change is contingent upon approval from the company’s shareholders, the Ministry of Corporate Affairs, and other relevant statutory authorities. However, the brand name and app for its food delivery service, Zomato, will remain unchanged.
“Our board has approved this change today, and I urge our shareholders to support it. Once approved, our corporate website will transition from zomato.com to eternal.com, and we will also update our stock ticker,” stated Zomato Founder and CEO Deepinder Goyal in a letter to shareholders. He noted that Eternal will encompass four primary businesses: Zomato, Blinkit, District, and Hyperpure.
“When we acquired Blinkit, we began using ‘Eternal’ internally to differentiate between the company and the brand/app. We anticipated publicly renaming the company to Eternal when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I believe we have reached that point. We intend to rename Zomato Ltd, the company (not the brand/app), to Eternal Ltd,” Goyal explained.
Eternal will consist of its four major business segments: the food delivery service Zomato, the quick-commerce unit Blinkit, the live events business District, and the kitchen supplies division Hyperpure.
Goyal emphasized, “We considered publicly renaming the company when something beyond Zomato became a significant driver of our future. Today, with Blinkit, I feel we are at that juncture.”
This transition reflects a significant shift for the company, moving from a period of investor skepticism regarding Zomato’s acquisition of Blinkit in mid-2022 to a phase where quick commerce is driving increased investor interest. Blinkit, along with early competitor Swiggy’s Instamart, has transformed shopping habits in India, prompting major retailers like Reliance Industries’ JioMart and Amazon to launch their own quick-commerce services.