**Prosus NV Develops Large Commerce Model to Enhance Portfolio Performance**
Dutch technology investment firm Prosus NV is creating its own “large commerce model” aimed at improving business operations for its portfolio companies, as stated by a senior executive. Paul van der Boor, Vice President of AI at Prosus, explained that the model analyzes user interactions across various applications within their portfolio. This includes everything from app usage to customer service inquiries, ultimately generating a framework of “commercial intelligence.”
Boor elaborated that by understanding user journeys through an app, the model can provide insights that help other group companies enhance customer support. “When we have a model based on a subset of user interactions, it can be utilized by other companies to better assist their customers,” he noted. The goal is to derive commercial intelligence from all available interactions, allowing for predictions on future user behavior.
Prosus has initiated testing of this model with iFood, a Brazilian food delivery service previously led by the firm’s new CEO, Fabricio Bloisi, as well as OLX, a classified advertising platform. Boor anticipates that insights gained from implementing this model in Latin America and Europe will benefit Prosus’s group companies. “We’ve conducted several tests that indicate the model’s applicability beyond food delivery. Currently, iFood utilizes a single model that supports a variety of tasks for its users,” he added.
Prosus views its current large commerce model (LCM) as comparable to OpenAI’s ChatGPT-2, released in 2019, with aspirations to evolve towards a more advanced version. “We are aware of the pathway to reach GPT-4 capabilities, and we are progressing step by step,” Boor stated. The firm envisions that both existing and new portfolio companies will adopt an AI-first strategy, reflecting a more focused investment approach since Bloisi took over as CEO ten months ago.
For instance, Prosus-backed Swiggy Ltd employs various AI models from the moment a user opens the app, aiming to personalize the food delivery and quick commerce experience based on user preferences. “We will promote these use cases across our entire group of companies. We know it works because of our experiences with iFood in Brazil and in Poland, and we are encouraging similar initiatives in India,” Boor remarked.
In addition to its commitment to AI, Prosus anticipates that other technological advancements will significantly influence its investment strategies moving forward.
**FAQ**
**What is Prosus NV’s large commerce model?**
Prosus NV’s large commerce model is a framework designed to analyze user interactions across its portfolio companies’ applications, generating insights to enhance customer support and business operations.