**Zepto Introduces In-App UPI Payments to Enhance User Experience**
**Meta Description:** Zepto launches in-app UPI payments, streamlining transactions for users and joining the trend of delivery apps integrating payment solutions.
**URL Slug:** zepto-in-app-upi-payments-launch
**Zepto Introduces In-App UPI Payments to Enhance User Experience**
Quick commerce unicorn Zepto has rolled out a new in-app UPI payments feature, allowing users to conduct transactions directly within the app. This move aligns Zepto with other major delivery platforms that are increasingly incorporating payment solutions to simplify the checkout process and reduce dependence on third-party UPI providers.
With this new feature, customers can complete UPI transactions without being redirected to external payment applications like Google Pay, PhonePe, or Paytm, resulting in a more seamless checkout experience. Although Zepto has not officially announced the launch, some users have reported access to the feature in their apps.
To utilize the in-app UPI payments, users need to link their bank accounts in the payment settings of the Zepto app and activate the UPI option. Once set up, payments can be made effortlessly by entering the UPI PIN, all within the app.
**The Shift Towards Internalized Payments**
Zepto’s introduction of in-app UPI payments reflects a broader trend among food delivery services aiming to streamline payment processes. Competitors like Swiggy and Zomato have also launched their own UPI payment solutions over the past year, indicating a significant shift in how consumer apps are handling transactions.
In 2024, Swiggy unveiled Swiggy UPI, which integrates the National Payments Corporation of India’s (NPCI) UPI Plug-in solution, aiming to enhance checkout speed and reduce payment failures. Meanwhile, Zomato partnered with ICICI Bank to offer a Zomato-linked UPI ID, enabling users to make real-time payments directly within the app. Unlike Swiggy’s plug-in integration, Zomato’s approach resembles a full-fledged UPI handle issued through a banking partner.
**Zepto’s Upcoming IPO**
This launch coincides with reports that Zepto has filed preliminary documents with the market regulator to raise ₹11,000 crore through an initial public offering (IPO) via the confidential route. The company aims for a stock market listing later this year, potentially making it one of the youngest startups to go public. If successful, Zepto will join its competitors Zomato and Swiggy, both of which are already listed on stock exchanges.
In conclusion, Zepto’s new in-app UPI payments feature not only enhances user convenience but also positions the company strategically within a competitive landscape that is increasingly focused on internalizing payment solutions.
**FAQ**
**What is the new feature launched by Zepto?**
Zepto has introduced an in-app UPI payments feature that allows users to make transactions directly within the app, enhancing the checkout experience by eliminating the need for external payment apps.