**Ultraviolette Automotive Expands Electric Motorcycle Lineup**
**Meta Description:** Ultraviolette Automotive is set to launch its premium electric motorcycles in Europe, challenging traditional brands with innovative designs and technology.
**URL Slug:** ultraviolette-electric-motorcycles-expansion
**Headline:** Ultraviolette Automotive Gears Up for European Launch of Premium Electric Motorcycles
Ultraviolette Automotive, a startup founded in 2015 by engineering graduates Narayan Subramaniam and Niraj Rajmohan, is making waves in the electric motorcycle market. Initially launched in Bengaluru, the company has expanded its reach to 12 cities across India. The flagship model, the F77, is priced higher than many Royal Enfield motorcycles, the leading manufacturer of premium bikes in India, reflecting its advanced engineering and design.
Currently, Ultraviolette is preparing to ship its electric motorcycles to Germany, with crates ready for export. The F77, priced at £8,499 in the UK, will be the most expensive two-wheeler export from India. It meets stringent safety and quality standards required in Western European markets, boasting specifications that rival global competitors like Harley Davidson and Zero Motorcycles. Despite its premium pricing, European consumers will find it competitively priced compared to similar models.
The F77 has already gained traction in India, with 1,500 units sold since its domestic launch in March 2023. Enthusiasts like Mukul Ingle from Pune have praised the motorcycle for its reliability and cost savings, reporting significant reductions in fuel expenses. Ingle, who has ridden his F77 for 16,500 km, notes the admiration it garners among fellow bikers, most of whom ride traditional combustion engine motorcycles.
In December 2024, Ultraviolette’s upcoming model, the F99, set a record for the fastest quarter mile and achieved a top speed of 265 km/h, certified by the Federation of Motor Sports Club of India. The company is also diversifying its product lineup, recently announcing a new scooter and an off-road motorcycle. The scooter, named Tesseract, has already garnered 60,000 pre-orders with an introductory price of ₹120,000 (ex-showroom).
As Ultraviolette Automotive continues to innovate and expand, it faces the challenge of establishing itself in a competitive market dominated by established brands. However, with its commitment to quality and performance, the company is poised to make a significant impact in the electric motorcycle segment.
**FAQ:**
**What makes Ultraviolette’s F77 electric motorcycle stand out?**
The F77 is notable for its high performance, advanced engineering, and premium build quality, making it a strong competitor against established brands in the electric motorcycle market.
