**Title:** PharmEasy Founders Launch All Home to Transform Interior Design Market
**Meta Description:** Co-founders of PharmEasy, Dharmil Sheth, Dhaval Shah, and Hardik Dedhia, unveil All Home, a new venture targeting the booming home improvement sector.
**URL Slug:** pharmeasy-founders-launch-all-home
**Headline:** PharmEasy Co-Founders Venture into Home Improvement with All Home
In a strategic move to tap into the expanding home improvement and interior design market, PharmEasy co-founders Dharmil Sheth, Dhaval Shah, and Hardik Dedhia have launched a new company named All Home. This initiative comes just months after their departure from the online pharmacy platform. Based in Mumbai, All Home has successfully secured undisclosed funding from Bessemer Venture Partners, achieving a valuation exceeding $120 million, as confirmed by co-founder Dharmil Sheth.
The funding round also attracted notable angel investors, including Siddharth Shah from PharmEasy, Niket Shah and Shalibhadra Shah from Motilal Oswal, Kabir Narang from B Capital, and Ankur Gulati from Warburg Pincus. All Home aims to create an omni-channel platform that offers a diverse range of products, including furniture, sanitary ware, kitchen and wardrobe solutions, and home hardware.
Currently operational, the platform features brands such as Colour Coats, House of W, and Fiamarc. The founders expressed their vision, stating, “After roti and kapda, India’s next consumer boom lies in ‘makaan’. At All Home, we are building trusted brands for the way India lives, builds, and renovates—across homes, offices, and urban infrastructure. Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products. Our platform aims to address this gap.”
In January, the trio stepped back from their daily roles at PharmEasy to focus on this new venture, coinciding with a challenging period for the health-tech company, which has experienced a significant decline in valuation in recent years. PharmEasy is backed by prominent investors, including Temasek, TPG, Prosus, B Capital, GSV, and Think Investments.
The home improvement and organized furniture market in India has been thriving, with a Deloitte report from September 2024 projecting the sector to reach $237 billion by 2030, growing at a compound annual growth rate (CAGR) of 10%. This growth is driven by changing consumer preferences and an increasing emphasis on convenience.
Anant Vidur Puri, a partner at Bessemer Venture Partners, highlighted the current state of the home infrastructure and interior design sector in India, noting that it is at a crucial inflection point due to rising aspirations and disposable incomes. He remarked, “Despite its size, the market remains highly fragmented and underserved, with consumers and designers facing persistent challenges around quality, transparency, and efficiency.”
All Home plans to introduce a transparent procurement methodology to enhance access to products at competitive prices. The founders have identified significant inefficiencies in the existing procurement process, particularly the need for designers to coordinate in a formal or creative style for improved search engine optimization.
In conclusion, All Home is poised to make a significant impact in the home improvement sector, addressing the needs of consumers and designers alike while capitalizing on the growing market potential.
**FAQ Section:**
**What is All Home?**
All Home is a new venture launched by the co-founders of PharmEasy, focusing on the home improvement and interior design market by offering a wide range of products through an omni-channel platform.
