Companies such as Bharat Army, Indulge Global and DreamSetGo are witnessing steady bookings from high-net-worth individuals (HNIs), entrepreneurs and even millennial families for curated experiences abroad. These range from Centre Court seats at Wimbledon to dinners with sports stars, combining travel with exclusive sports access. For example, Raghav Agarwal, an entrepreneur from Kolkata, is spending £245 a day, or about ₹28,000, on tickets for The Oval through Bharat Army and combining his 14-day trip with a visit to Wimbledon. “Late June and early July is also the sweet spot for sports fans like me visiting the UK, as a lot of the holiday makers are returning home. We’ve lined up Day 2 at Wimbledon and Days 1 and 2 at Lord’s. It’s the ideal mix of tennis and cricket,” he said.Also Read | Windies cricketer accused of sexual harassment amid Australia series – Reports Karan Bhangay, founder of Indulge Global, noted growing inquiries for future global events. “We see that a lot of our sports tourism clients are high networth individuals (HNIs), and a handful are also serious fans who save up for such experiences. Some are ultra-networth individuals (UHNIs) too, but mainly it is the HNIs who have started to live better, travel well and are in touch with global trends thanks to Instagram and other platforms.”Appeal widensRakesh Patel, founder of Bharat Army, said many Indian travellers now prefer sports tourism that doubles as a family vacation. “We’re seeing that Indian travellers don’t just want to go to locations just to watch these sports but also to explore locations where they can do holidaying along with their travel,” he said. Bharat Army has already sold 12,000 travel packages for the ongoing England tour, catering not just to India-based travellers but to the global Indian diaspora. Although largely HNI-driven, sports tourism is no longer limited to just the ultra-wealthy. Millennials and Gen Z travellers, often from metros and emerging cities such as Pune, Mohali and Raipur, are seeking experiential and curated packages. Travel companies such as Thomas Cook and SOTC report a mix of interest from both families and corporate clients.Also Read | ‘We won’t copy IPL’: Inside ACG’s bold basketball vision for India “We have successfully managed corporate bookings for race viewings at the premium Turn 1 grandstand at Abu Dhabi and Monza this year. Additionally, within our leisure business, due to the demand, we have introduced trips specially for the upcoming India-England Test match and Wimbledon,” said Rajeev Kale, president and country head, holidays, meetings and visas, at Thomas Cook. “With the release of the 2025-2026 global football fixtures as well, we’re witnessing early interest for high-demand matches—with more momentum expected to build in the coming months.” The India-England Test Series wil in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. 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The demand for high-end sports tourism this month is set to be fueled by cricket and tennis events taking place at Centre Court and The Oval.
