Mumbai: Ajay Shah, a partner at EY India who led marquee M&A mandates in the media, education, and technology sectors, is joining veteran investor Madhusudan Kela’s family office to develop a full-scale financial services platform across asset management streams. Shah, who spent nearly two decades at EY, was most recently heading the audit firm’s investment banking practice across the technology, media and entertainment, telecom (TMT), education, business services, and communications sectors. Over the past three years, he has advised companies including Byju’s, Aakash Educational Services, PVR, Inox Leisure, Mastek, and PhysicsWallah on more than a dozen transactions, many valued at over $100 million. Shah’s appointment at MK Ventures Capital Ltd, Kela’s family office, underlines the rising demand for dealmakers with deep sectoral expertise and trusted institutional networks.Also Read | Indian billionaires spark hiring rush at family offices. CIOs are hot commodity. Industry executives familiar with the development said Shah will be responsible for setting up a new platform focused on financial services, potentially spanning advisory, lending, wealth-tech, and embedded finance. Shah confirmed to Mint that he will be joining Kela but declined to share more details. The move signals an ambitious turn for Kela, who has largely operated as a public markets investor since setting up MK Ventures in 2018 after stepping down as chief investment strategist at Reliance Capital Ltd. A market veteran with more than 27 years of experience, Kela is best known for building Reliance Mutual Fund’s equity portfolio from scratch and taking it to over ₹1 trillion in assets under management by the time he exited in 2017. Over the past few years, Kela has built a sizable portfolio across listed and unlisted companies through his family office. According to public filings, he holds significant stakes in MK Ventures (formerly known as Moneyboxx Capital), Choice International, Sangam India, Niyogin Fintech, Nazara Technologies, and other firms. While much of his recent exposure has remained on the equity side, industry insiders say Kela’s family office has been actively evaluating opportunities to build platforms across financial services, including lending, fintech, and distribution. Shah’s entry is expected to catalyse that expansion.Also Read | New status symbols: India’s family offices redefine the investment paradigm Shah has advised on some of the most complex transactions in India’s edtech and media space. These include Byju’s high-profile acquisitions of Aakash Educational Services and Gradeup, PVR’s merger with Inox Leisure, and PVR’s earlier acquisition of SPI Cinemas. He also played a key role in Great Learning’s acquisition of Northwest Executive Education and Bodhi Tree Systems’s $ in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
Ajay Shah, a seasoned expert from EY, is set to join the family office of prominent investor Madhu Kela.
