Four years after setting out to “make tech fun again”, and only a year after bringing its products to Australia for the first time, British company Nothing is making its biggest push yet into markets dominated by giants including Apple and Samsung.Following remarkable success in earbuds and lower-cost phones, it’s aiming to expand upmarket with its first high-end smartphone and its first over-ear headphones.Nothing has amassed more than 3 million users and cracked more than $US1 billion ($1.5 billion) in revenue since launching its first products in 2021. It’s also remarkably open and community-oriented in its development, even appointing a fan representative to its board.The Nothing Phone 3 is the British company’s most high-end smartphone to date.The company’s products have been celebrated for their artful design, playful controls, their software that encourages healthy screen habits, and their lower price relative to competitors with similar power and features. All that remains true of the Nothing Phone 3 and Nothing Headphones 1, being released on July 15, but by any measure they’ve moved up to another level.The Phone 3 has an even more avant-garde design and an all-around more premium build compared to the mid-range 3a launched this year, with a metal frame and Gorilla Glass covering, a brighter screen, better waterproofing, a trio of more capable cameras and significantly more powerful internals.The panel of lights on the back of the phone has also evolved into a low-fi LED display the company calls the Glyph Matrix, which can be used to serve you priority information while you’re intentionally not using the phone, but is also open for the community to develop quirky games and apps (there’s already a Magic 8 Ball).The phone starts at a price of $1509 and – although it’s less expensive than the iPhone 16 or Samsung’s Galaxy S25 line-up when you’re comparing devices with similar screen sizes and storage capacity – that puts it squarely in premium territory and places Nothing as a small fish in an ocean overrun with sharks.How is it hoping to compete?“When you talk about spec wars, we’re not there fighting to win that. We’re making holistic products that for the majority of users are really wonderful, well-balanced experiences,” said Nothing global marketing director Hollie Bishop.“We truly believe that NothingOS is the best operating system for consumers, and for us as users as well. People might do comparisons, but how can you compare the Glyph Matrix experience? It doesn’t exist anywhere else in the industry.”“It’s very functional, it still sits within our mission of making tech fun, but also making tech work for your life, instead fuelling the addiction of ‘I need to pick up my phone every five seconds’,” Bishop said.The Headphone 1 was built by Nothing and tuned by KEF.The current version of NothingOS is built on top of Android 15, though a version built on Android 16 is due later this y in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. 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