**ZEE Entertainment Elevates Laxmi Shetty to Head Advertisement Revenue**
ZEE Entertainment Enterprises Ltd has appointed Laxmi Shetty as the new head of advertisement revenue for both broadcast and digital platforms, effective immediately. In her new position, Shetty will spearhead initiatives aimed at optimizing monetization across the company’s linear and digital sectors, thereby reinforcing its financial stability through enhanced revenue generation. She will report directly to CEO Punit Goenka.
Ashish Sehgal, who previously led the advertisement revenue division as chief growth officer, has decided to leave the company to pursue new opportunities, as stated in the announcement.
With over 20 years of experience at ZEE, Shetty has been an integral part of the leadership team and has extensive knowledge of the advertising landscape. She is known for her collaborative approach within the sales ecosystem, focusing on cross-platform solutions and capitalizing on emerging opportunities to deliver greater value to advertisers.
In her new role, Shetty will be responsible for implementing a comprehensive monetization strategy that explores new revenue streams and expands the advertiser base by providing innovative solutions that merge content and technology.
ZEE recently reported a 24% increase in consolidated net profits for the first quarter of the 2025-26 fiscal year, reaching ₹144 crore, compared to ₹126 crore in the same period last year. However, the company’s revenue from core operations saw a decline of 14%, dropping to ₹1,825 crore in the April-June quarter, down from ₹2,130 crore in the previous fiscal year. The company generates income from three primary sources: advertisement revenue, subscription revenue, and other sales and services.
In February 2024, ZEE outlined a three-pronged strategy to improve margins following the collapse of its merger with Sony Pictures Entertainment. This strategy includes cost-cutting measures, reducing business overlaps, and enhancing quality.
The company has experienced a series of high-profile departures in recent months, including Rahul Johri, president of business; Punit Misra, president of content and international markets; Nitin Mittal, president and group chief technology officer; and Shariq Patel, chief business officer of Zee Studios.
**FAQ**
*What is Laxmi Shetty’s new role at ZEE Entertainment?*
Laxmi Shetty has been appointed as the head of advertisement revenue for broadcast and digital, where she will lead efforts to enhance monetization and expand the advertiser base.
