Bitcoin Magazine MSCI Proposal Singles Out Bitcoin Treasury Companies and Undercuts Benchmark Neutrality MSCI is considering a new rule that would remove companies from its Global Investable Market Indexes if 50% or more of their assets are held in digital assets such as Bitcoin. The proposal appears simple, but the implications are far-reaching. It would affect companies like Michael Saylor’s Strategy (formerly MicroStrategy), Eric and Donald Trump Jr’s American Bitcoin Corp (ABTC), and dozens of others across global markets whose business models are fully legitimate, fully regulated, and fully aligned with long-standing corporate treasury practices. The purpose of this document is to explain what MSCI is proposing, why the concerns raised around Bitcoin treasury companies are overstated, and why excluding these firms would undermine benchmark neutrality, reduce representativeness, and introduce more instability—not less—into the indexing system. 1. What MSCI Is Proposing MSCI launched a consultation to determine whether companies whose primary activity involves Bitcoin or other digital-asset treasury management should be excluded from its flagship equity indices if their digital-asset holdings exceed 50% of total assets. The proposed implementation date is February 2026. The proposal would sweep in a broad set of companies: Strategy (formerly MicroStrategy), a major software and business-intelligence firm that holds Bitcoin as a treasury reserve. American Bitcoin Corp (ABTC), a new public company created by Eric and Donald Trump with a Bitcoin-focused balance sheet. Miners, infrastructure firms, and diversified operating companies that use Bitcoin as a long-term inflation hedge or capital reserve. These companies are all publicly traded operating entities with audited financials, real products, real customers, and established governance. None are “Bitcoin ETFs.” Their only distinction is a treasury strategy that includes a liquid, globally traded asset. 2. The JPMorgan Warning — And the Reality Behind It JPMorgan analysts recently warned that Strategy could face up to $2.8B in passive outflows if MSCI removes it from its indices, and up to $8.8B if other index providers follow. Their analysis correctly identifies the mechanical nature of passive flows. But it misses the real context. Strategy has traded more than $1 trillion in volume this year.The “catastrophic” $2.8B scenario represents: Less than one average trading day ~12% of a typical week ~3% of a typical month 0.26% of year-to-date trading flow In liquidity terms, this is immaterial. The narrative of a liquidity crisis does not match market structure reality. The larger issue is not the outflow itself—it is the precedent that index exclusion would set. If benchmark providers begin removing companies because of the composition of their treasury assets, the definition of what qualifies as an “eligible compan in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. You must only respond with the modified content and follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. 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MSCI Proposal Targets Bitcoin Treasury Firms and Compromises Benchmark Neutrality
