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CompaniesSuneera Tandon
3 min
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28 Feb 2025, 07:40 PM
ISTJ. Michael Prince, president and chief executive officer of United States Polo Association (USPA Global). (J. MICHAEL PRINCE/LinkedIn)Summary
The retailer operates over 430 stores across India and is the largest brand in terms of sales and number of stores within Arvind Fashion’s portfolio.
American casual wear brand U.S Polo Assn. India is on track to touch ₹3,000 crore in business over the coming years as the brand targets opening more premium stores and investing in adjacent categories such as kids’ wear and footwear.
“When I think about India in particular, it’s been our fastest growing market, and I believe it has the most long-term potential than any market in the world. India is the third-largest market for the brand apart from America (US) and Turkey,” said J. Michael Prince, president and chief executive officer (CEO) of United States Polo Association (USPA Global).
Also Read | India now fastest growing market for US Polo Assn
U.S Polo Assn. is the official brand of the United States Polo Association, the governing body for polo in the US since 1890.
The brand entered India in 2007 via a licensing agreement with Arvind Ltd. U.S Polo sells casual clothing and footwear for men, women and kids, such as its signature polo T-shirts with apparel priced between ₹799 and ₹4,999.
The retailer operates over 430 stores across India. It is the largest brand in terms of sales and number of stores within Arvind Fashion Ltd’s portfolio. Globally, the brand retails via 1,100 stores.
Also Read | Arvind Fashions expands U.S. Polo Assn presence in Bengaluru
“During covid, U.S Polo Association numbers that came close to ₹1,000 crore were impacted, but now we are crossing ₹2,000 crore; in the last three-and-a-half years, we have doubled the business of the brand in India. We are now imagining when we will hit ₹3,000 crore. Our guidance has been to grow at 12% to 15% per annum, and we are seeing extremely strong momentum on the brand,” said Shailesh Chaturvedi, managing director and CEO of Arvind Fashions.Brands and storesBSE-listed Arvind Fashions sells its five brands across 9,000 single and multi-brand stores in India. Its portfolio includes Tommy Hilfiger, Clavin Klein, Arrow, U.S Polo, and Flying Machine. In fiscal 2024, the company reported sales of ₹4,259 crore.
This management commentary comes amid continued weak demand for clothing and footwear. Due to high inflation, middle-class consumers are prioritizing value, while affluent shoppers are shifting spending to travel and luxury items.
Also Read | Many of our brands have crossed pre-covid Aug ’19 numbers: Arvind Fashions CEO
However, Chaturvedi said the broader trend of consumers switching to more casual clothing and buying more premium apparel and footwear bodes well for the retailer.
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