Rebel Foods, known for its cloud kitchen brands like Faasos, Behrouz Biryani, Oven Story Pizza, and Wendy’s, is preparing for a public listing in 2025-26. The company is optimistic about its new 15-minute food delivery service, ‘Quickies by EatSure,’ which it anticipates will drive significant growth in the coming years, according to Sagar Kochhar, co-founder and CEO of EatSure.
Based in Mumbai, Rebel Foods sees substantial potential in the quick food delivery sector and believes its established model, which includes both offline restaurants and cloud kitchens, positions it well for success. Kochhar emphasized the importance of quick commerce in the food and beverage industry, stating that it enhances convenience and is set to disrupt traditional delivery models. The company has developed a comprehensive network over the past decade, operating around 50 locations.
Rebel Foods is committed to fulfilling its 15-minute delivery promise, even offering a guarantee that customers will receive their food within that timeframe or it will be free. The Quickies service, which launched in select Mumbai areas in February, is expected to expand to other major cities like the National Capital Region, Bengaluru, Chennai, and Pune within the next 6-12 months.
Founded in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods competes with both large fast-food chains and independent cloud kitchen operators, currently managing over 450 cloud kitchens across 75 cities in India, the Middle East, North Africa, Indonesia, and the UK. In December 2024, the company raised $210 million in a Series G funding round led by Temasek, with contributions from existing investor Evolvence, bringing its valuation to $750 million.
The quick food delivery trend has gained momentum in the Indian food-tech landscape over the past year, with various players capitalizing on the post-pandemic surge in demand. Zepto was among the first to introduce a quick food delivery service, followed by Swiggy and Zomato’s Blinkit.
