**Meta:** BWH Hotels expands in India with 21 new hotels to meet rising accommodation demand. Discover their growth strategy!
**Content:**
### BWH Hotels Expands in India
**Who:** BWH Hotels, led by global president and CEO Larry Cuculic.
**What:** Plans to construct 21 new hotels in India.
**When:** Over the next two years, with a goal to reach 100 hotels in 5-7 years.
**Where:** Targeting secondary markets across India.
**Why:** To enhance business travel and meet the growing demand for accommodations.
### Strategic Expansion in Secondary Markets
BWH Hotels, which operates brands like Best Western Hotels & Resorts and SureStay Hotels, is set to expand its presence in India with a focus on quality and brand reputation. The company currently manages 32 hotels across India, Bangladesh, and Sri Lanka, and is partnering with Sorrel Hospitality Pvt. Ltd. to drive this growth.
– **New Constructions:** All upcoming properties will be newly built, marking a strategic shift to improve brand reputation and guest experience.
– **Quality Over Quantity:** Larry Cuculic emphasized the importance of new constructions in building the brand’s reputation, moving away from being primarily known as a “conversion” hotel brand.
### Business Travel as a Growth Driver
Despite a slow growth period in the last decade, Cuculic believes the next phase of expansion will be fueled by improved infrastructure and increasing demand for events such as weddings. While leisure travel has rebounded post-pandemic, business travel is expected to be a significant growth driver for BWH Hotels in India.
– **Infrastructure Improvements:** The company is optimistic about new highways and railway expansions that will facilitate business travel to secondary markets.
### Current and Future Developments
BWH Hotels has signed agreements for 54 hotels and has five additional MOUs with potential owners. The company aims to reach 100 hotels within the next 5-7 years. Currently, there are 28 operational hotels in India, with five more set to open this year.
– **Revenue Generation:** The hotels managed by BWH Hotels collectively generate approximately ₹250 crore in revenue.
– **Upcoming Launch:** The Aiden hotel in Amritsar is expected to launch in the coming months.
### Conclusion
With the demand for hotel accommodations outpacing supply, BWH Hotels is well-positioned to capitalize on this trend. Will their focus on quality and strategic expansion in secondary markets lead to sustained growth in the Indian hospitality sector?
**FAQs:**
**Q: How many new hotels is BWH Hotels planning to open in India?**
A: BWH Hotels plans to open 21 new hotels in India over the next two years.
