**Summary: Strengthening Cold Chain Logistics in Quick Commerce**
Bengaluru-based hyperlocal grocery delivery platform Zepto is actively seeking collaboration with experts in the fresh and cold supply chain to enhance its logistics capabilities. This initiative aims to improve quality control and gross margins in the perishables category.
### Zepto’s Cold Chain Initiative
**Who:** Zepto, a hyperlocal grocery delivery platform
**What:** Exploring partnerships to strengthen cold chain logistics
**When:** Announced in March 2025
**Where:** Bengaluru, India
**Why:** To enhance quality control and improve margins in perishables
### Collaboration with Experts
– Zepto has reached out to individuals and organizations with expertise in the fresh or cold supply chain.
– Co-founder and CEO Aadit Palicha highlighted the need for collaboration in a recent LinkedIn post.
### Recent Partnerships
– Last month, Zepto partnered with the Transport Corporation of India (TCI) to enhance its storage and distribution capabilities in southern India.
### Importance of Cold Chain Logistics
– Industry experts emphasize that strengthening cold supply chain capabilities is crucial for margin expansion and quality control.
– Fruits and vegetables represent 8-10% of sales on quick commerce platforms, making it the largest and fastest-moving category.
### Investment in Infrastructure
– As quick commerce scales, there is a significant opportunity for logistics improvements, particularly in the fruits and vegetables sector.
– Zepto currently processes over 20 lakh units daily through one of India’s largest direct-to-farm supply chains.
### Conclusion
With the rapid growth of user adoption in quick commerce, how will Zepto address the challenges in its cold supply chain to ensure quality and efficiency?
**FAQ: What percentage of sales do fruits and vegetables account for on quick commerce platforms?**
Fruits and vegetables account for 8-10% of all sales on quick commerce platforms, making it a critical category for growth.
