**Summary: The Ordinary’s Unique Marketing Strategy with Discounted Eggs**
A New York City skincare company, The Ordinary, has gained attention for selling eggs at a significantly reduced price during a time of rising egg costs.
### Who, What, When, Where, Why
– **Who:** The Ordinary, a skincare brand.
– **What:** Selling a dozen eggs for $3.37.
– **When:** Recent weekend.
– **Where:** Stores in Nolita and 5th Avenue, NYC.
– **Why:** To attract customers amid rising inflation and egg prices.
### The Ordinary’s Egg Sales: A Marketing Stunt?
The Ordinary has made headlines for its unconventional approach to marketing by selling eggs at half the price compared to grocery stores. A customer shared a receipt on Reddit, showcasing the purchase of a dozen eggs for just $3.37. This post quickly gained traction, leading to discussions on various subreddits, including r/nyc and r/SkincareAddiction.
– **Egg Price Surge:** According to reports, egg prices in the U.S. skyrocketed from just over $4 in January to $18 by late February due to a bird flu outbreak, averaging over $8 per dozen in March 2025.
– **Social Media Buzz:** The brand’s Instagram posts about the egg sales received significant engagement, with one post garnering over 94,000 likes, stating, “We heard NYC needed eggs. This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last.”
### Customer Reactions: Mixed Feelings
Responses on Reddit varied from shock to admiration for the marketing strategy. Some users expressed confusion about a skincare company selling food, while others praised the cleverness of the campaign. Notable comments included:
– “That’s f***ing ridiculous lol” followed by “It’s also kinda smart.”
– Questions about the pricing and sourcing of the eggs, with one user suggesting it might be a marketing investment.
On Instagram, the feedback was overwhelmingly positive, with comments like “This is good marketing” and “The marketing here is genius!! So on brand.”
### Conclusion
The Ordinary’s egg sales have sparked a conversation about innovative marketing strategies in challenging economic times. Could this be a trend for other brands to follow?
### FAQ:
**Q: Why is The Ordinary selling eggs?**
A: The Ordinary is selling eggs as a marketing strategy to attract customers during a time of rising egg prices and inflation.
