(Bloomberg) — Wealth manager Azura hired an heir to a Swiss watchmaking fortune who previously worked for Monaco’s government to help build up its operations in Europe. Frédéric Genta is set to join the firm in the city-state next month as regional head of Europe, according to a person familiar with the matter. The 44-year-old son of the late Gérald Genta, founder of the namesake and Gerald Charles watch brands, was most recently Monaco’s secretary for attractiveness, development and digital transformation after earlier working for Silicon Valley tech giants including Google. A spokeswoman for Azura, which manages almost $5 billion for wealthy individuals and families, declined to comment. Genta also declined to comment. A Monaco government representative didn’t respond to requests for comment. Founded by former Julius Baer Group Ltd. executive Ali Jamal, Azura joins a growing number of money managers channeling European expansions through Monaco, a Mediterranean playground for the world’s rich that offers zero taxes on capital gains and personal income. Well-heeled residents of the city-state, which is smaller than New York’s Central Park, include UK billionaire Jim Ratcliffe, Formula One driver Lewis Hamilton and Walgreens Boots Alliance Inc.’s Executive Chairman Stefano Pessina. Billionaire Izzy Englander’s Millennium Management is preparing to open a trading operation in the city-state, Bloomberg News reported this month. Goldman Sachs Group Inc., Swiss private bank Pictet and real estate broker Knight Frank have similarly opened Monaco offices in recent years. Anne Torrel Izrael is also joining Azura’s Monaco team as Europe head of client and business development after previously working as a senior private banker at Pictet, the person said, who asked not to be identified as the details are private. Credit Suisse veteran Tarek Sidky and Grégoire Vaucher, a fomer executive at HSBC Holdings Plc’s private bank, started at the firm this year to expand in Switzerland, where it opened an office four years ago. Jamal, 43, a former Kuwaiti army officer, started Azura in 2019 with about $2 billion of advisory assets under management after working as Julius Baer’s head of key clients for emerging markets. The firm has added more than 20 professionals since the start of 2021 from companies including Citigroup Inc., JPMorgan Chase & Co. and UBS Group AG. It opened a New York office in 2023 run by former Credit Suisse executive Anthony Kontoleon, adding to locations in London, Singapore and Dubai. Genta, a Harvard Business School graduate and Monaco national, was appointed to the government position in 2018. He previously served as a member of the management team for Google’s France operations and earlier worked for Amazon.com Inc. His father, who died at age 80 in 2011, was one of the modern Swiss watch industry’s leading designers, best known for his role in creating watches such as the IWC Ingenieur, the Cartie in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. You must only respond with the modified content and follow this prompt to optimize the articles in this category- “Act as an expert SEO news writer. Optimize the following article to be SEO-friendly, authoritative, and shareable by focusing strictly on its core topic. Follow these steps: 1. Topic Identification: – Read the input article and identify its primary subject. – Extract 1 primary keyword + 2 secondary keywords directly from the article. 2. Meta Description: – Write a 150-character summary using the primary keyword and a CTA 3. Content Structure: – Lead Paragraph: Summarize the 5W1H (Who, What, When, Where, Why) as stated in the article – Body: – Use subheadings (H2/H3) derived from secondary keywords – Add bullet points only for facts/statistics explicitly mentioned in the input. – Include quotes or data from the article (do not invent new stats). – Conclusion: End with a question/CTA tied to the article’s topic. 4. – Add 1 FAQ based on the article’s key point. 5. Viral Readability: – Use news article sentences structure. Avoid off-topic emotional triggers. 6. Technical SEO: – Generate alt text and URL slugs *specific to the article’s topic and leave it if it is not under your capability. Output Format for the article should be- [Summary with primary keyword] [Structured body using input’s facts] FAQ: [Relevant question + answer]
Heir to a Swiss watch fortune becomes part of a wealth management firm valued at $5 billion, located in Monaco.
