**YouTube Star Joins Think Tank to Boost Reform UK’s Agenda**
A popular YouTube personality has been recruited by a think tank aligned with Reform UK to enhance Nigel Farage’s policy initiatives, as reported by Sky News. Archie Manners, a comedian and magician known for his high-profile pranks involving celebrities and Just Stop Oil activists, has been brought on board by Resolute 1850, which plans to rebrand as The Centre for a Better Britain.
At 32 years old, Manners, who co-hosts a YouTube channel with fellow influencer Josh Pieters that has garnered over one million subscribers, will work full-time to provide social media and communications strategies. His hiring signals Reform UK’s intent to broaden its appeal, particularly among younger male demographics. While the party’s current support base primarily consists of older white men, a post-election analysis by YouGov revealed that Reform UK ranks as the third most favored party among men aged 18-24, alongside the Green Party.
Reform UK has actively engaged with social media platforms popular with Generation Z, such as TikTok, where it has amassed nearly 400,000 followers—more than any other major political party. Nigel Farage’s personal TikTok account has also surpassed one million followers.
Resolute 1850, while operating independently, has strong ties to Reform UK through key figures like Jonathan Brown, the think tank’s chief executive and former chief operations officer of Reform. Brown aims to secure funding from both UK and potentially US donors. Initially named Resolute 1850—a reference to the HMS Resolute, whose timbers were used to create the US president’s desk—the think tank’s mission is to “foster stronger transatlantic relationships and more effective governance.”
Brown stated that the rebranding to The Centre for a Better Britain aims to clarify the organization’s purpose. He emphasized the goal of establishing a policy agenda for the center-right that addresses the country’s pressing financial challenges and acknowledges past mistakes.
**FAQ**
*What is the purpose of the new think tank, The Centre for a Better Britain?*
The Centre for a Better Britain aims to create a policy agenda for the center-right, focusing on improving governance and addressing the financial issues facing the country.
