**Allied Blenders Targets Premium Spirits Market Amid Industry Challenges**
**Meta Description:** Allied Blenders is shifting focus to premium spirits, launching new brands and expanding capacity to meet evolving consumer preferences.
**URL Slug:** allied-blenders-premium-spirits-expansion
**Allied Blenders Targets Premium Spirits Market Amid Industry Challenges**
Allied Blenders and Distilleries Ltd is strategically pivoting towards the premium spirits segment as it faces challenges from tax hikes and a slowdown in middle-class alcohol consumption. The Mumbai-based company, known for its mass-priced whiskey Officers’ Choice, is now investing in a diverse portfolio of premium and luxury tequilas, whiskeys, and gins to attract discerning consumers.
In March, Allied Blenders launched ABD Maestro, a subsidiary dedicated to premium and luxury spirits, in collaboration with Bollywood actor Ranveer Singh. The company aims to achieve an annualized revenue run rate of ₹100 crore by FY26, with plans to double that figure in the subsequent financial year, according to Alok Gupta, the managing director of Allied Blenders.
ABD Maestro features a range of premium offerings, including small-batch gins like Zoya and Pumori, the vodka brand Rangeela, and Yello, a whiskey introduced just last month. Gupta emphasized the importance of understanding future consumption trends, stating, “We are trying to stitch up a portfolio which is future-ready.” The company is focused on adapting to the evolving preferences of consumers over the next three to five years.
With ABD Maestro already surpassing ₹40 crore in annualized revenue, Allied Blenders is committed to creating curated products for Indian consumers who prefer high-quality domestic spirits over imported options. Gupta noted that consumers are increasingly interested in the stories behind the products, leading to a shift in sipping culture towards premium white spirits, including tequilas and rums.
To support its expansion, Allied Blenders is investing ₹525 crore to enhance its production capacity from FY25 to FY27. This includes a ₹72 crore investment in acquiring a neutral alcohol plant in Aurangabad, Maharashtra, expected to be operational by FY27, and ₹75 crore allocated for a new single malt whiskey plant in Rangapur, Telangana, with plans to launch its first single malt whiskey in 2029.
Allied Blenders’ move towards premiumization aligns with trends seen among its competitors. For instance, Radico Khaitan, known for its mass brands like 8PM whiskey and Magic Moments vodka, has also introduced several premium products, including The Spirit of Kashmyr vodka and a collaboration with actor Shahrukh Khan.
As the market for premium spirits continues to grow, Allied Blenders is positioning itself to capitalize on changing consumer preferences, aiming to establish a strong foothold in the evolving landscape of the Indian alcohol industry.
**FAQ**
**What is ABD Maestro?**
ABD Maestro is a subsidiary of Allied Blenders focused on premium and luxury spirits, featuring brands like Zoya gin and Rangeela vodka, launched in partnership with actor Ranveer Singh.
