**Amazon Implements New Performance Review Process for Employees**
Amazon is requiring its corporate employees to submit three to five key “accomplishments” that showcase their contributions as part of this year’s performance review process, known internally as Forte. This initiative, reported by Business Insider, marks a significant shift in how the company evaluates individual performance.
Employees are expected to provide “specific examples” of their achievements, detailing the actions they plan to take for continued growth within the organization. According to internal guidelines, accomplishments should include specific projects, goals, initiatives, or process improvements that demonstrate the impact of their work. Employees are encouraged to reflect on instances where they took risks or innovated, regardless of the outcomes.
This is the first time Amazon has explicitly formalized the Forte process around individual accomplishments, a move that underscores a shift in the company’s performance evaluation strategy. Historically, Amazon’s reviews included self-assessment components that focused on broader questions about employees’ strengths and contributions.
The Forte process plays a crucial role in determining employee compensation. Managers will also consider peer feedback, adherence to Amazon’s Leadership Principles, and job-specific skills to assign an “Overall Value” rating, which directly influences annual pay.
This revised initiative aligns with CEO Andy Jassy’s efforts to cultivate a more disciplined workforce and cohesive corporate culture. Since 2025, Jassy has implemented a full return-to-office policy, streamlined management layers, and revamped the pay structure and performance review process to prioritize top performers.
The changes at Amazon reflect a broader trend in the tech industry, where companies are increasingly demanding accountability from their employees. This shift began in 2022 when Elon Musk required Twitter staff to report their weekly achievements, followed by similar intensifications at Meta and Google.
In the past, certain teams at Amazon, such as those in advertising and IMDb video, piloted similar performance review questions, emphasizing the importance of highlighting specific achievements to foster productive discussions with managers.
In conclusion, Amazon’s new approach to performance reviews signifies a pivotal change in how the company recognizes and rewards employee contributions, aligning with industry trends towards greater accountability and performance measurement.
**FAQ**
**What is the Forte performance review process at Amazon?**
The Forte process requires Amazon employees to submit key accomplishments that reflect their work, which will be evaluated to determine their overall performance and compensation.
