Bitcoin Magazine
Bitcoin at Key Support Levels — Why Jack Mallers Says Turn On DCA Now
Few people are as close to the center of the Bitcoin industry as Jack Maller. A young, tech-savvy CEO of a major Bitcoin exchange in the United States, partnered with Tether, the most profitable company in recent history, the son of Chicago traders, Jack, is plugged in. In his podcast, BLABLA, he has been ringing the bell over the past few weeks, “It’s time to turn on your DCA”.
Nobody knows where price is going to go, but according to historical data, now is a good time to turn on your DCAs if you believe bitcoin is not going to zero.We have no-fee and no-spread for both DCAs and paycheck conversions at @Strike. Free withdrawals to cold storage too.… pic.twitter.com/AL89nSYR6o— Jack Mallers (@jackmallers) February 10, 2026
But what does DCA even mean? An acronym for “dollar cost average,” it is an investment strategy ported into Bitcoin that has become the gold standard recommendation to Bitcoin fans across the industry. Turning on your DCA means buying bitcoin on a regular basis, regardless of the price. Why does this work? Well its quite simple actually. If you buy regardless of the price on a weekly basis for example, you will buy as much of the lower prices as you will the higher ones. In fact, bitcoin tends to spend significant portions of time in ‘consolidation’, which is another word for neither going up nor down, but rather going sideways. This is a great opportunity to accumulate sats.
Every time you buy bitcoin at a price lower than you bought before, you are lowering your ‘dollar cost average’ or rather, the average cost of your total bitcoin in dollar terms. Eventually, because of Bitcoin’s unmatched and inelastic scarcity, combined with its network-like growth, the price tends to go up, and when it goes up, it does so quickly. Most people miss the opportunity to buy at the perfect time, right before a major move up. But Bitcoiners doing DCA will already have an optimal average price, perfectly set up to profit from a large move up. As a result, you can end up with an average purchase price curve that looks something like this, right before a major bull run.
There are other profound benefits to the Bitcoin DCA strategy. Because it involves small, manageable investments over a long period of time, the amount risked at any single point in the investment journey is relatively small. Investing, for example, 10% of your disposable income a month in Bitcoin would not be a heavy burden, making bear markets not just tolerable but actually turning them into incredible investment opportunities.Multiple exchanges have also implemented automated Bitcoin DCA features, such as Kraken, Strike, Swan, and Bull Bitcoin, which cover many countries throughout the world. The automated aspect of this strategy can not be overstated. Compared to the high stress, intense cognitive load of a professional trader, automated
