**GoBoult Aims for ₹1,000 Crore Revenue with Major Expansion Plans**
GoBoult, following a robust fiscal year 2025 where it achieved ₹800 crore in revenue, is setting its sights on ₹1,000 crore for the current year. The company plans to significantly enhance its retail footprint, expanding from 3,000 stores to over 30,000, while also venturing into new international markets such as the US, Europe, Southeast Asia, and East Asia. Co-founder Varun Gupta emphasized the need to adapt to modern consumer behaviors, stating, “If we want to grow average selling prices, expand globally, and strengthen offline, we can’t stay where we are. This is not just a name change—it’s a shift in positioning.”
The rebranding initiative has already been implemented across packaging, e-commerce platforms, and digital channels. A comprehensive marketing campaign is in progress, incorporating digital, print, out-of-home, and influencer strategies. Traditionally, 95% of GoBoult’s marketing budget has been allocated to digital, but this campaign will see that figure reduced to 80%. The company plans to invest in “double-digit crores” for this rollout.
Founded in 2017, GoBoult claims to be the second-largest audio brand and the third-largest smartwatch player in India by volume. Currently, audio products contribute 73% of its revenue, while wearables account for the remaining 27%. Gupta noted that the company remains bootstrapped and profitable, having sold over three crore products to date. According to Counterpoint Research, the true wireless stereo (TWS) earbuds market in India saw only 4% year-on-year growth in the first quarter of 2025, whereas GoBoult reported an impressive 46% growth during the same period, increasing its market share to nearly 17%.
The rebranding aligns with GoBoult’s strategy to target the premium segment of the market. The company is entering the ₹2,000-plus average selling price category with new product lines and partnerships. Its Mustang-branded audio devices, developed in collaboration with Ford, now account for 12.5% of revenue, contributing ₹100 crore. Another premium series, Klarity, adds 7.5% to the revenue stream. Gupta explained, “We’ve seen consumer hesitation with higher pricing under the Boult name. The rebrand helps reset that perception while carrying forward the credibility we’ve built.” While existing product prices will remain stable, new launches will be positioned at higher price points.
In the first four months of fiscal year 2026, GoBoult has already generated ₹300 crore in revenue. The company is considering a small pre-IPO funding round and is targeting a valuation of ₹3,500-4,000 crore for its upcoming listing. Having entered offline retail just 15 months ago, GoBoult is now available in over 3,000 stores, including major retailers.
**FAQ**
**What is GoBoult’s revenue target for the current fiscal year?**
GoBoult aims to achieve ₹1,000 crore in revenue for the current fiscal year, following a successful ₹800 crore in the previous year.
