**Cinnabon Employee Fired After Racist Outburst Goes Viral**
A Cinnabon employee in Ashwaubenon, Wisconsin, has been terminated following a viral video that captured a racist tirade directed at two customers. The incident, which occurred at a mall, has drawn widespread condemnation and raised significant concerns about workplace conduct.
In a statement, Cinnabon, based in Georgia, confirmed that the unnamed employee was “immediately terminated” by the franchise owner after a “disturbing video” surfaced online. The company emphasized that the employee’s actions do not align with Cinnabon’s values or the inclusive atmosphere they strive to maintain for both guests and team members.
The video, shared on TikTok, features a white female employee verbally assaulting the customers from behind the counter. During the confrontation, she is seen using a racial slur and declaring, “I am racist and I’ll say it to the whole entire world. Don’t be disrespectful.” The employee also made obscene gestures and exchanged insults with the customers.
The incident reportedly took place while a couple, identified as a “black Somali Muslim couple,” was taking a break from shopping. The woman had ordered a caramel pecan cinnamon roll and requested additional caramel, which prompted the employee’s aggressive response. The customer began recording after the worker made derogatory comments about her hijab.
In the aftermath, an online fundraising campaign was launched to support the affected couple, who described feeling “traumatized” by the encounter. Conversely, a separate campaign aimed at supporting the dismissed employee has raised significant funds, echoing a similar situation earlier this year involving a Minnesota woman who faced backlash for using a racial slur.
This incident highlights ongoing issues of racism and discrimination in public spaces, prompting discussions about the need for better training and accountability in customer service environments.
**FAQ**
**What actions did Cinnabon take in response to the incident?**
Cinnabon terminated the employee involved in the racist outburst and stated that such behavior is unacceptable and does not reflect the company’s values.
