**Dabur India Revamps Strategy for Double-Digit Growth by FY28**
Dabur India is set to transform its growth strategy to achieve double-digit annual growth in both revenue and profit by FY28. This initiative comes in response to increasing competition from new entrants in the market and the evolving landscape of retail, particularly with the rise of quick commerce.
In a recent earnings call, CEO Mohit Malhotra detailed a comprehensive seven-pronged approach aimed at enhancing the company’s market position. This strategy includes significant investments in core brands, expansion into premium product categories, modernization of existing offerings, discontinuation of underperforming products, and a proactive acquisition strategy to create a “future-fit” portfolio.
“As we look ahead to the next phase of our growth journey, we have undertaken a comprehensive refresh of our Vision strategy. Our ambition is to achieve sustainable double-digit CAGR by FY28 in both topline and bottomline,” Malhotra stated. He emphasized that this renewed strategy leverages Dabur’s core strengths while adapting to future market demands.
The focus will be on scaling top-performing brands such as Dabur Red, Real, Chyawanprash, Honey, Hajmola, Amla, Odonil, and Vatika. Additionally, the company plans to introduce contemporary, premium products in healthcare, oral care, and hair care segments. “We will continue to add scale to these brands through disproportionate investments, thereby increasing penetration and driving market share gains,” Malhotra added.
Dabur is also prioritizing premiumization across its product categories, with plans to launch innovative items like serums and conditioners in hair care, benefit-led toothpastes in oral care, and a new range of health-focused beverages. The company aims to make bold investments in health and wellness sectors, particularly in expanding the Hajmola franchise and health juices.
In its latest financial report, Dabur announced a 3.6% increase in consolidated revenues for FY25, reaching ₹12,563 crore, compared to ₹12,404 crore the previous year. However, profit for the fourth quarter saw an 8.3% decline, totaling ₹312.73 crore.
Beyond its core offerings, Dabur is committed to exploring emerging health and wellness categories, including gut health and stress relief. The company plans to streamline its portfolio by exiting underperforming segments such as teas and adult diapers, reallocating resources to more promising ventures. “We will get out of these categories and focus on big bold new products which we have identified and core portfolio where we will invest,” Malhotra confirmed.
Earlier this year, Dabur shortened its strategic review cycle from four years to three, citing market volatility and economic uncertainty. The company has partnered with McKinsey & Co. to refine its strategies for the upcoming years.
**FAQ**
**What is Dabur India’s new growth strategy?**
Dabur India is implementing a seven-pronged strategy focused on investing in core brands, expanding premium categories, modernizing products, and pursuing acquisitions to achieve double-digit growth in revenue and profit by FY28.
