**ITC Ltd Expands into Food-Tech, Wellness, and Sustainable Packaging**
ITC Ltd, a diversified conglomerate, is broadening its footprint in emerging business sectors such as food-tech, wellness, sustainable packaging, and agri-tech platforms as part of its strategic initiative, ‘ITC Next’. During the company’s 113th annual general meeting, Chairman Sanjiv Puri emphasized the importance of developing a “future-ready portfolio” to effectively navigate the current challenging business landscape, which he described as being at a critical “TURN”—characterized by turbulence, uncertainty, rapid change, and the necessity for innovative strategies. “Future readiness is not merely about adapting to change; it is about anticipating, innovating, and proactively shaping the future,” Puri stated.
**Growth in Food-Tech and Brand Extensions**
ITC’s food-tech division, which integrates its packaged foods, hospitality, and digital platforms, has achieved an impressive 108% compound annual growth rate over the past three years. Operating under four brands—ITC Master Chef Creations, Aashirvaad Soul Creations, Sunfeast Baked Creations, and Sansho—the platform currently manages 60 cloud kitchens across five cities and is set for nationwide expansion. In FY25, ITC launched over 100 new products across various categories, including health and nutrition, hygiene, naturals, protection, and convenience. Notably, the company introduced Pranah, a line of incense sticks and scented candles designed for aromatherapy, catering to consumers seeking new therapeutic experiences in their wellness journeys. Additionally, ITC unveiled Right Shift, a brand targeting consumers over 40, offering nutrition-based products formulated with clinically proven natural ingredients.
**Expansion in Frozen Foods and Acquisitions**
The company is also enhancing its frozen foods segment through the ITC Master Chef range, which features over 80 SKUs of Indian and Western snacks, breads, and seafood. The acquisition of Prasuma has further enriched its offerings, adding more than 170 frozen Pan Asian food options available in over 100 cities. ITC’s foray into niche and premium categories includes Sunfeast Baked Creations, a premium cookie line aimed at quick commerce channels, and a Japanese Hokkaido milk-based soap bar under its Fiama brand. “We are also introducing new brands and pursuing value-accretive acquisitions to address emerging opportunities and whitespaces,” Puri noted.
**Strengthening the Organic and Natural Portfolio**
ITC is solidifying its position in the organic market through its acquisition of 24 Mantra Organic, which operates across 1.4 lakh acres of certified farmland in 10 states and offers over 100 SKUs. This acquisition complements ITC’s earlier purchase of Yoga Bar and its recent investment in Mother Sparsh, a player in the natural baby care sector. “These strategic acquisitions have been structured to allow ITC to benefit from the entrepreneurial spirit of the founders while leveraging ITC’s institutional strengths,” Puri explained.
In conclusion, ITC Ltd is strategically positioning itself for future growth by diversifying into innovative sectors and enhancing its product offerings, ensuring it remains competitive in a rapidly evolving market.
**FAQ**
**What is ITC Ltd’s strategy for future growth?**
ITC Ltd is focusing on expanding into food-tech, wellness, sustainable packaging, and agri-tech platforms as part of its ‘ITC Next’ strategy to build a future-ready portfolio.
