**McDonald’s Operator CPRL Boosts Marketing and Menu Innovations**
Connaught Plaza Restaurants Pvt Ltd (CPRL), the franchisee for McDonald’s in select regions, is significantly increasing its marketing budget and diversifying its menu offerings. The company aims to attract a broad demographic, from teenagers to individuals in their 60s, through new marketing strategies and celebrity endorsements. Notably, actor Ranveer Singh has been appointed as the brand ambassador for an upcoming celebrity meal campaign, which will feature new items such as boba drinks and premium burgers.
In an interview, Anant Agarwal, vice chairperson of CPRL, expressed confidence in the company’s growth trajectory, stating, “We have committed to really good growth over the next three to four years and plan to double our outlet base.” He noted that marketing investments have consistently increased by 15-20% annually. Agarwal highlighted the success of a recent Korean food campaign, which utilized targeted marketing across digital and in-store platforms, resulting in a 20% growth in business during the campaign.
CPRL has allocated between $100-150 million for marketing and store expansion in the coming years, with plans to increase its store count to 500-600 by 2030. The marketing strategy is designed to engage long-time McDonald’s fans who began patronizing the brand in their youth and are now in their 40s. With Ranveer Singh leading the campaign, the company aims to resonate with consumers aged 14 to 60 and beyond. Agarwal emphasized the importance of relevance and excitement in their marketing efforts, stating, “Everyone’s a fan of McDonald’s, even celebrities.”
The campaign featuring Ranveer Singh is set to launch around mid-June and will be a limited-time offer, similar to a previous campaign with actor Kartik Aaryan. Agarwal mentioned that the effectiveness of such campaigns is typically assessed within six months based on sales performance.
In addition to marketing initiatives, CPRL is focusing on introducing premium burgers and innovative protein options, catering to the growing consumer demand for conscious food choices. Agarwal stated, “We’re creating food that is relevant among youth as well as older age groups.”
As CPRL embarks on this ambitious growth plan, the combination of strategic marketing, celebrity partnerships, and menu innovation positions McDonald’s to strengthen its appeal across generations.
**FAQ**
**What new menu items is CPRL introducing?**
CPRL is launching new offerings, including boba drinks and premium burgers, to attract a wider audience and cater to evolving consumer preferences.
