Bengaluru: FSN E-Commerce Ltd, the parent company of beauty e-tailer Nykaa, will expand its rapid delivery service to more metro cities, anticipating promising growth in the segment as consumer adoption widens.There has been relatively good traction, and a good percentage of the company’s orders are serviced through Nykaa Now, the framework that ensures delivery within 60 minutes, said Anchit Nayar, executive director and chief executive officer of Nykaa’s beauty business.“There is a plan to expand it to several other metros in the coming months,” Nayar said during the Q4 earnings call on Friday.The Mumbai-based company began pilot projects of Nykaa Now in select parts of Mumbai in October. Through its network of ‘rapid warehouses’, the service delivers beauty and personal care products in 60 minutes to three hours.According to Nayar, the company’s key differentiator lies in what he called the largest assortment of beauty products available in the rapid delivery network.“We’ve made a lot of our assortment available for Nykaa Now and that’s really been a big differentiator to the consumer to have that power of choice, which is still not as well developed on some of the other rapid delivery platforms that are out there,” the executive said.The company does not rely on its network of physical stores to fuel rapid deliveries, although it sees an opportunity in using them to fulfil hyperlocal delivery.“We do have the capability of using our physical stores to service e-commerce orders in the relevant pin code. But our stores are experiential stores, and it doesn’t make much fiscal sense to use them as warehouses,” Nayar added.In November, Nykaa had highlighted that its investments in setting up rapid warehouses are expected to stay lean, noting that the high average order values in beauty e-commerce allow the company to expand its logistics efficiently and profitably.The gross merchandise value (GMV) of Nykaa’s beauty business jumped 30% to ₹11,775 crore in FY25. GMV in the January-March quarter climbed to ₹3,058 crore from ₹2,339 crore in the year-ago period.Revenue from Nykaa’s fashion arm grew 19% to ₹675 crore in FY25 while its GMV was ₹3,804 crore from 3,385 crore in the previous year, hurt by the muted performance of its own brands and lower marketplace and service income.Nykaa’s revenue from operations increased 24% to ₹2,062 crore in the fourth quarter, while profit after tax rose to ₹19 crore from ₹9 crore a year earlier.FSN E-Commerce shares fell 1.81% to ₹200.80 at the close on the National Stock Exchange before the results were announced. in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
Nykaa plans to broaden its rapid delivery services to additional metropolitan areas as the quick commerce sector continues to grow.
