Consumer goods company Wipro Consumer Care and Lighting clocked revenues of ₹10,600 crore in 2024-25, up 3.11% on-year, driven by higher demand for its premium portfolio that saw personal care brand Yardley and liquid detergent brand Softtouch outperform the mass market segment.“Last year was tough. A couple of patterns emerged: premium is doing well, economy brands are doing well, the middle (brands) is the one that got more crunched. Last year, we also got hit by palm oil prices, especially in the second half. From a demand perspective, we continue to do well. From our volume perspective, all four quarters have been very good, or relatively better than the industry,” said Vineet Agrawal, chief executive of Wipro Consumer Care and Lighting and managing director of Wipro Enterprises Pvt. Ltd.The company, known for Santoor soaps, reported a volume growth of 7.8%.Agrawal said, in an interview with Mint on Tuesday, rising food inflation in certain cities, along with increased rental and education costs, and higher entertainment expenses like mobile phone ownership and content viewing, are impacting non-discretionary spending for the middle class. “We are hoping that now it should get corrected,” he said. Also Read | Unbranded products surge in urban India, branded holds strong in rural parts“There are green shoots, and hopefully with the monsoon coming in and covering India fully ahead of time, there is a positive impact in terms of sentiment. I strongly believe that with things improving, the mass market will bounce back,” he added.Wipro Ltd’s consumer care unit, which derives 50% of its business from India, has invested over $1 billion in acquiring brands in various markets over the past two decades.It acquired Singapore’s Unza Holdings Ltd in 2007, followed by Yardley’s India and Middle East business in 2009, and its UK and Europe business in 2012. In 2012, it acquired Singaporean skincare company L.D. Waxson Group, and in 2016, China-based Zhongshan Ma Er.In India, it has acquired brands like Chandrika, Glucovita, and Aramusk.In April 2023, it acquired Kerala-based packaged foods brand Brahmins, which offers breakfast pre-mix powders, spice mixes, pickles, and dessert mixes.In the same year, it acquired personal care brands Jo, Doy, and Bacter Shield from VVF (India) Ltd, marking its 15th acquisition to date and the third in the preceding 12 months.This acquisition helped the company expand its soap segment, where it already sells brands such as Santoor and Chandrika.Agrawal noted that the VVF soap portfolios performed well. These brands were acquired to help Wipro gain market share in the competitive soaps market, especially in Rajasthan and the North-East, where its own soap brands have limited presence.In 2022, it acquired Kerala-based Nirapara, marking its entry into the packaged snacks, spices, and ready-to-cook food market.”We did about ₹230 crore (revenue) last year in foods; Brahmins grew about 20% last year—the first f in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. 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Santoor soap manufacturer experiences a surge in FY25 revenue, reaching ₹10,600 crore due to their focus on premium products.
