“Our representation is that for private 5G, the rules need to be different…we cannot have the same rule of spectrum rollout obligation,” Amur Lakshminarayanan, the company’s managing director and chief executive officer, told Mint. Unlike telecom operators who serve the broader public with 5G, private networks are targeted to a customer site, and companies cannot have telecom operator-like spectrum rollout obligations, he said.Also Read | Tata Communications delays key targets. Should you be worried? While the government is currently evaluating the prospects, Lakshminarayanan said any decision on the spectrum purchase will depend on pricing and the broader conditions set by the government. The department of telecommunications has initiated a fresh demand survey till 31 July to assess interest in assigning 5G spectrum directly to enterprises for setting up private networks. If approved, the move could allow large firms to bypass telecom service providers for high-speed, automated connectivity within their campuses and factories. Unlike public networks, private 5G networks operate in a closed environment, providing dedicated connectivity to industries such as manufacturing, healthcare, automotive and fast-moving consumer goods (FMCG). This ensures seamless automation and operational efficiency within factory premises and corporate campuses, free from interference from public networks.Also Read | Tata Communications takes a digital pivot, but execution crucial for re-rating Lakshminarayanan, however, said the private 5G demand is slow worldwide as currently enterprises have not reached a stage to realize the full potential of industrial internet of things (IoT) technology. “If in a factory, there are about 100 usecases of industrial IoT such as for workers safety, assets monitoring,etc, about 80% of them can be implemented without a 5G capability, using 4G or Wi-Fi 6 now,” Lakshminarayanan said, adding that besides direct spectrum, there is an important need to shift from wired to wireless equipments in factories for private 5G take off. While Tata Communications is gearing up to play a bigger role in enterprise 5G, it is also managing near-term pressures, especially in its core connectivity business. The company’s profitability has come under pressure due to recent local developments, including the US tariff orders, which have led to smaller deal sizes, cautious customer spending, and pricing pressures. In the April-June quarter, the company’s Ebitda (earnings before interest, taxes, depreciation and amortization) margin fell 125 basis points to 19.1% year over year (y-o-y).Also Read | Tata Communications appoints N Ganapathy Subramaniam as Chairman of board “Uncertainty continues for customers. They don’t cancel the entire contract, but they might downsize. So, that kind of s in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
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