New Delhi, Aug 17 (PTI) Amid a growing regulatory scrutiny on online platforms, Amazon India head Samir Kumar has asserted that the e-commerce company is a “big believer” in customer-centricity and adherence to local laws, and is fully prepared to address any findings and ensure consumers remain well supported. The comment comes at a time when there is rising regulatory glare on online companies. The Central Consumer Protection Authority (CCPA) had issued an advisory to e-commerce platforms to conduct self-audits to detect ‘dark patterns’ and ensure they are swiftly eliminated. The self-declarations by the platforms will enable fair digital ecosystem along with building trust between consumers and e-commerce platforms, CCPA had said in June. On how the company views and responds to the regulatory scrutiny in the market, Kumar told PTI that Amazon has always prioritised customer focus. “So we have always believed that first of all, whatever we do, we should make sure that the customers love it. So that’s my take on this…that there will always be some of these things that will come our way in terms of making sure here are things that you should be doing, and we’ll go and audit our systems and make sure we are doing all the right things,” he said. Kumar added: “We always have believed that we put customers front-and-centre of everything, and when we see issues with our customer experience, we go and spend all our energy in fixing that, and we’ll continue to do that in future.” Asked if the company believes that the regulatory lens from authorities such as CCPA or CCI signal a vibrant, expanding market, Kumar emphasised that Amazon is firmly committed to abiding by the country’s laws. “We are a big believer in complying with the law of the land, we have always made sure that wherever we operate, we operate in a compliant way. “So that way, whether it’s Competition Commission or CCPA, all those bodies are making sure that Indian consumers are not hurt, and we are a big believer in making sure that we take care of our customers,” he said. He emphasised that Amazon is fully prepared to address any findings and ensure customers remain well supported. “So I am more than happy to make sure that whatever the finding is, we address them and we take care of our customers,” Kumar said. India is expected to be one of the biggest contributors to Amazon’s growth in the long run, with the e-commerce giant doubling down on its focus in this market where it is pouring in billions of dollars in long-term investments. India is still not as deeply penetrated in terms of online consumption and therefore presents a “very large opportunity” for Amazon, according to Kumar – who is now helming operations here as Country Manager of Amazon India. Amazon has committed to significant investment in its India infrastructure, about ₹2,000 crore for 2025 alone. It had previously outlined a broader investment pledge of USD 26 billion by 2030, close to about USD 15 b in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. 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The head of Amazon India expresses strong faith in adhering to legal regulations and emphasizes a focus on customer satisfaction amid scrutiny from regulators regarding online platforms.
