(Bloomberg) — The billionaire family controlling Porsche AG and Volkswagen AG may make a third core investment as their automakers struggle with rising trade tensions and muted demand. Porsche Automobil Holding SE, the listed holding company of the Porsche-Piëch clan, is considering investing in industries adjacent to the mobility and industrial technology sectors, it said Wednesday. “We are also looking at defense, we are also looking at infrastructure,” Chief Financial Officer Johannes Lattwein said during a call discussing Porsche SE’s earnings. The family is mulling the move as Volkswagen and Porsche contend with falling sales in China and the threat of tariffs in the US. The holding company on Wednesday cut its dividend after reporting a net loss of €20 billion ($21.6 billion) due to non-cash impairments related to its VW and Porsche holdings. The troubles heap more pressure on Oliver Blume, who runs both automakers. Porsche SE has no intention to sell any of its Volkswagen shares, Chairman Hans Dieter Pötsch said Wednesday. The company has denied a Bild report saying the family was considering reducing its 53% stake in the automaker. Any decision would require consensus within the clan, which counts several dozen descendants of whom few play an active role in the automotive business. Porsche SE has €2 billion ($2.16 billion) in liquidity and doesn’t intend to take on additional debt for another investment, it said Wednesday. Lutz Meschke, who until recently served as CFO for the Porsche carmaker, sits on the holding company’s management board and is overseeing the expansion of its non-core portfolio. More stories like this are available on bloomberg.com ©2025 Bloomberg L.P. in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. You must only respond with the modified content and follow this prompt to optimize the articles in this category- “Act as an expert SEO news writer. Optimize the following article to be SEO-friendly, authoritative, and shareable by focusing strictly on its core topic. Follow these steps: 1. Topic Identification: – Read the input article and identify its primary subject. – Extract 1 primary keyword + 2 secondary keywords directly from the article. 2. Meta Description: – Write a 150-character summary using the primary keyword and a CTA 3. Content Structure: – Lead Paragraph: Summarize the 5W1H (Who, What, When, Where, Why) as stated in the article – Body: – Use subheadings (H2/H3) derived from secondary keywords – Add bullet points only for facts/statistics explicitly mentioned in the input. – Include quotes or data from the article (do not invent new stats). – Conclusion: End with a question/CTA tied to the article’s topic. 4. – Add 1 FAQ based on the article’s key point. 5. Viral Readability: – Use news article sentences structure. Avoid off-topic emotional triggers. 6. Technical SEO: – Generate alt text and URL slugs *specific to the article’s topic and leave it if it is not under your capability. Output Format for the article should be- [Summary with primary keyword] [Structured body using input’s facts] FAQ: [Relevant question + answer]
The wealthy Porsche-Piëch family is considering making an investment in the defense sector.
