**Thomas Cook Expands Forex Services with New Outlet in Varanasi**
Thomas Cook (India) Limited, a leading provider of omnichannel foreign exchange services, has announced the opening of its first outlet in Varanasi, marking a significant expansion of its distribution network. This new location, which opened on Friday, is part of the company’s strategic initiative to penetrate emerging markets, bringing its total number of forex outlets in Uttar Pradesh to five.
**Strategic Focus on Varanasi Market**
Situated in Nadesar, the new store aims to cater to local residents, inbound travelers, and Non-Resident Indian (NRI) visitors. Thomas Cook recognizes Varanasi as a high-potential market, particularly due to its influx of international tourists during the winter season and a substantial student population traveling abroad for higher education from institutions like Banaras Hindu University. The outlet is also expected to serve customers from nearby cities such as Bhadohi and Jaunpur.
**Services Offered at the New Location**
The Varanasi outlet provides a comprehensive range of foreign exchange products and services. Customers can access 26 global destination currencies and overseas remittances to over 120 countries. The store offers various prepaid travel cards, including the Borderless Travel multi-currency card, the FX Enterprise Card, and the Study Buddy Card. Notably, the Thomas Cook One Currency Card is highlighted as India’s first prepaid card with zero cross-currency conversion fees. Additionally, digital services such as TC Pay (Forex App), Online Forex, and Forex on WhatsApp are available for 24/7 assistance, along with a “Ghar pe Forex” service that promises two-hour doorstep delivery. To celebrate the launch, the company is offering an exclusive promotion of zero transaction fees.
Deepesh Varma, Executive Vice President – Foreign Exchange at Thomas Cook (India) Limited, stated, “Varanasi is one of India’s most vibrant spiritual and cultural hubs, witnessing year-round demand from travelers, with a significant number of international tourists. The city also serves as a thriving education center, home to renowned institutions like Banaras Hindu University and several colleges, resulting in a large student population. With a significant number of students traveling overseas for higher education and exchange programs, combined with holidaymakers traveling to international destinations, Varanasi represents a high-potential source market for our forex services.”
“Our new outlet is designed as a one-stop forex hub, offering convenient access to trusted and seamless foreign exchange solutions right in the heart of the city. We’re excited to bring our full range of innovative solutions, including our Borderless Travel, Study Buddy Cards, and mobile-first forex services, to serve our customers in the region. This expansion reflects our commitment to ensuring access to our seamless, secure forex services beyond metro cities.”
**Conclusion**
The opening of the new Thomas Cook outlet in Varanasi not only enhances the company’s presence in Uttar Pradesh but also underscores its commitment to providing accessible foreign exchange solutions to a diverse customer base. As Varanasi continues to attract international tourists and students, this strategic expansion positions Thomas Cook to meet the growing demand for forex services in the region.
**FAQ**
**What services does the new Thomas Cook outlet in Varanasi offer?**
The new outlet offers a variety of foreign exchange products, including 26 global currencies, overseas remittances, prepaid travel cards, and digital services for convenient forex transactions.
