**Summary: California Almonds’ Growth in India**
California almonds have seen remarkable growth in India, with shipments exceeding 400 million pounds in 2023-24, marking a 21% increase.
### The Role of India in California Almonds’ Success
**Who:** Emily Fleischmann, Vice President of Global Market Development at the Almond Board of California (ABC).
**What:** California almonds have become increasingly popular in India, with significant growth in exports.
**When:** The 2023-24 crop year.
**Where:** Primarily in India, the largest export market for California almonds.
**Why:** The cultural practice of consuming almonds in India contributes to their rising popularity.
### Key Statistics on Almond Consumption
– **India’s almond consumption:** Over 400 million pounds in 2023-24, a 21% increase from the previous year.
– **Market share:** California accounts for 85% of the almond market in India.
– **Global production:** California produces 76% of the world’s almonds, followed by Australia and Spain at 7% each.
### Growth Potential in India
Despite being the largest export market, India’s per capita almond consumption is only 0.46 pounds, significantly lower than the USA, Germany, and Italy, where consumption exceeds two pounds. The Almond Board anticipates that 66% of growth in India over the next decade will come from tier II and tier III cities.
### Healthy Snacking Trends
– **Consumer preferences:** Indians are increasingly seeking healthy snacking options, including whole almonds, almond-filled bars, and trail mixes.
– **Product diversity:** The board is promoting various almond products, such as flour, protein powder, and butter.
### Conclusion
With the growing demand for healthy snacks, how can California almonds further penetrate the Indian market?
**FAQ: What is the current almond consumption per capita in India?**
India’s per capita almond consumption stands at 0.46 pounds, which is low compared to other countries like the USA, Germany, and Italy.
