**XX-XY Athletics Sues Colorado Over New Gender Expression Law**
**Meta Description:** XX-XY Athletics is challenging Colorado’s new law on gender expression, claiming it restricts their marketing and free speech rights.
**URL Slug:** xx-xy-athletics-sues-colorado-gender-law
**Headline:** XX-XY Athletics Takes Legal Action Against Colorado’s Gender Expression Legislation
XX-XY Athletics, a women’s activist sportswear brand, has filed a lawsuit against the state of Colorado in response to a recently enacted law that the company argues would hinder its ability to effectively communicate its message. The lawsuit targets the new legislation, known as HB25-1312, which amends the Colorado Anti-Discrimination Act to include definitions of “gender expression” that encompass “chosen name” and “how an individual chooses to be addressed.” This law asserts that Coloradans are entitled to access public accommodations and advertising free from discrimination based on these criteria.
The lawsuit contends that the new law would criminalize certain marketing strategies that XX-XY Athletics has employed since its inception last year. According to the complaint, the brand has traditionally referred to transgender individuals using their given names or biologically accurate terms. The lawsuit claims, “XX-XY Athletics can no longer speak the truth in pursuit of its mission. XX-XY Athletics can no longer call men, men.” It further argues that the law pressures the company to contradict its core principles, threatening them with cease-and-desist orders, costly investigations, and potential civil and criminal penalties if they do not comply.
Jennifer Sey, the founder of XX-XY Athletics, expressed her concerns in a statement, asserting that the law poses a significant threat to those who advocate for biological realities and the rights of women and girls in sports. She stated, “What is happening in Colorado is a threat to anyone who speaks the truth about biological reality and who stands up for the rights of women and girls.” Sey emphasized that the brand’s mission is to empower female athletes to voice their concerns and protect women’s sports, arguing that the law forces Coloradans to conform to an ideology that contradicts factual truth.
XX-XY Athletics has actively used its social media platforms to highlight instances of biological males competing in women’s sports while promoting its merchandise. The company also produces commercials featuring brand ambassadors that reference trans athletes as “men” or “boys.” This legal challenge comes as Colorado faces another lawsuit from a local school district regarding the state’s policies on allowing biologically male transgender athletes to compete in girls’ sports.
In summary, XX-XY Athletics is taking a stand against Colorado’s new gender expression law, asserting that it infringes on their rights to free speech and marketing. The outcome of this lawsuit could have significant implications for the ongoing debate surrounding gender identity and sports.
**FAQ**
**Q: What is the main issue in the XX-XY Athletics lawsuit against Colorado?**
A: The lawsuit claims that Colorado’s new gender expression law restricts the company’s ability to market its message and violates its free speech rights.
