Mumbai, Jul 5 (PTI) Nearly half of MSMEs surveyed prefer UPI as a mode of transaction to grow their business, followed by Aadhaar-enabled banking, says a report. According to the MSME Digital Index Report by PayNearby, digital payments continue to gain strong acceptance among MSMEs, with UPI emerging as the most preferred mode of transaction at 48 per cent, followed by Aadhaar-enabled banking at 39 per cent. Among women entrepreneurs, Aadhaar banking saw even higher preference at 42 per cent, reflecting increasing trust in secure, tech-enabled services such as fingerprint and face authentication, the report said. The report is based a nationwide survey conducted among 10,000 individuals and MSMEs in retail-focused segments such as kirana stores, mobile recharge outlets, medical shops, customer service points (CSPs), and travel agencies. It found that smartphones have emerged as primary business device at 71 per cent while among women, it is even higher at 84 per cent. On benefits from digital adoption, a third of respondents cited improved operational efficiency, while over 73 per cent of small businesses across semi-urban and rural India have seen increased income or improved operational efficiency as a result of adopting digital tools. “A small but notable 7 per cent of respondents have begun exploring automated or AI-powered tools, including inventory apps, automated billing systems, and customer engagement platforms, mostly through third-party solutions,” the report said. Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “The MSME sector is the backbone of Bharat’s economy, and the rapid adoption of digital tools such as smartphones, UPI, Aadhaar-enabled banking, and emerging AI workflows is proof that this segment is embracing modernisation.” PayNearby, a DPIIT-certified company, is a branchless banking and digital network. in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
According to a report, almost 50% of surveyed MSMEs favor using UPI for their business transactions.
