New Delhi, Jun 15 (PTI) Unrelenting heatwave across north and east regions has spiked sales of room air-conditioners (RAC) in June, but intermittent rains in several part of the country amid peak demand season have forced the industry players to lower sales projections to 10-15 per cent for this year. The summer, which is the peak season for sales of room air-conditioners, has disappointed AC makers this time, though there are some silver lining in June with impulse purchases happening due to the heatwave. RAC makers said after having an encouraging numbers in February and March, helped by an early arrival of summer, they were expecting a high double-digit volume growth of around 25 per cent from the last year, and had also built up inventory. “We all had planned for a 25 to 30 per cent growth, which is not going to take place. This is a disappointing summer; that is the truth. It is part and parcel of the game,” Blue Star Managing Director B Thiagarajan told PTI. “We have to manage the situation and move forward,” he said, adding that now the RAC industry will end up with 10 to 15 per cent growth this year, despite a good start in February and March. The India Meteorological Department (IMD) had last week said that temperatures are likely to have a gradual drop from the mid of June as a western disturbance is expected to move in, bringing cooler winds, rain, and thunderstorms. According to Thiagarajan, the current June quarter will be bad for the RAC industry. However, he expects a bounce back in the September quarter. He expects some recovery in the festive season and also in the quarter when the energy label changes, as makers offer discounts to liquidate the old inventory. “A lot of pre-buying takes place whenever energy label changes are there. People will end up buying in that quarter,” he said. Voltas MD & CEO Pradeep Bakshi said in the last two months, there has been hardly any growth for the industry in comparison to 2024 sales. “Rather, actually, there has been a de-growth for the industry. So, I don’t think people are now looking at big growth numbers in the first quarter (June quarter). Hitting last year’s number would itself be a challenge,” Bakshi said. The peak summer months have actually been impacted by the weather. It played a spoilsport during the peak summer months. After losing April and May, it’s difficult to recover in the rest 10 months, said Bakshi. However, he also added last some days are showing good results as summers are peaking up, temperatures are rising, especially in the northern region of the country, which may pave the way for better results in the coming months. Bakshi also added: “It looks difficult that in the balance of the month, achieving the last year’s target. Last year’s achievement and overshooting it by 25 per cent looks a bit of a challenge.” According to the latest annual report of the Tata group firm Voltas, it had achieved record-breaking milestones with the highest-ever AC sales in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. 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Air conditioner manufacturers have revised their sales forecasts for 2025 down to 10-15 percent, even after experiencing a surge in sales figures in June.
