For the first time since its inception a decade ago, the members-only Prime event is scheduled to run for four days across 20 countries, instead of the typical two days. The extended Prime Day could generate more than $21 billion in gross merchandise value, growing 60% from last year, estimated Justin Post, an analyst at BofA Securities. “Amazon’s 2025 summer Prime Day is poised to be its largest ever, with the potential to deliver record-breaking sales, reinforce its competitive moat, and boost both retail and advertising revenues,” wrote Ivan Feinseth, chief market strategist of Tigress Financial Intelligence. Last year’s Prime Day broke records too, Amazon said at the time, notching a new high for both sales and number of items sold. But it isn’t just Amazon. Although the e-commerce giant pioneered the midsummer shopping event back in 2015, mid-July sales have become as much of a staple as Black Friday across the sector. This year, Target’s Circle Week runs from July 6 through the 12th and Walmart’s deals from July 8 through the 13th. The deals will provide a big boost to the digital economy. From July 8 to July 11, U.S. retailers are expected to drive a record $23.8 billion in online spend, up 28.4% year over year, according to estimates from Adobe analytics released Monday. This is equivalent to two Black Fridays, which drove $10.8 billion in online spend in 2024, Adobe said. The firm expects discounts will remain at “historically high levels” across all retailers, ranging from 10% to 24% off an item’s listed price. Those discounts should prompt shoppers to buy pricier items that they may have been holding off on until now, Adobe forecasts. Apparel, electronics, televisions, and appliances will see the best deals this week, Adobe projects. Indeed, Amazon already gave shoppers a sneak peek of what they can expect, including up to 50% off on Levi-Strauss apparel and Zappos shoes; up to 40% off on televisions, vacuums, Anker speakers, Samsung Chromebooks and tablets, and premium cosmetics; and up to 30% off on toys, fragrances, and Away suitcases. The company is also introducing “Today’s Big Deals,” which are themed daily price drops exclusive to members. The special offers will launch daily at midnight Pacific time and will be available until supplies last, Amazon said. Target and Walmart aren’t falling behind. Target is focusing on back-to-school prep, offering Target Circle members 30% off on select apparel, uniforms, backpacks and school supplies, as well as deals on groceries and personal care items. Walmart is also boasting sales on back to school, as well as discounts on electronics, such as knocking off $100 from a Samsung computer monitor. The deals will be available for all Walmart customers, but Walmart+ members get access a day early. And for the first time, Walmart is offering its deals both in stores and online, the company said. Yet even though Amaz in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. 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Amazon Prime Day has arrived. What to anticipate.
