However, that changed when he spotted a billboard advertising the Ather Rizta. A test ride quickly converted him and the convenience of being able to book the scooter online, via Flipkart, was a welcome bonus. After speaking with a few existing users, who shared positive service experiences, his confidence in the brand grew. “It does feel slightly expensive,” Asawa says, “but I don’t mind paying a bit more for better service and a reliable charging network.” While he initially suffered range anxiety, Ather’s intuitive user interface, which shows nearby charging stations and estimates whether the scooter can reach them based on its battery level, proved to be very reassuring. Asawa also appreciates features that enhance the ride experience, like a smart dashboard that saves frequent destinations, activates only when the scooter is idle, and automatically stops interacting when in motion. The turn indicators that cancel after a turn also contribute to what he calls a “thoughtful and user-friendly design”. Eventually, Asawa opted for the mid-range Ather Rizta Z with a 2.9 kWh battery, paying ₹144,435. For his daily 25-kilometre commute through Bengaluru traffic, a full charge comfortably lasts him up to three days. Every feature that Asawa and thousands of other Ather riders across the country take for granted today became possible because of events that transpired on the IIT-Madras campus more than a decade ago. In the summer of 2014, Tarun Mehta and Swapnil Jain, a couple of fresh-faced engineers from the premier engineering institute, were in a tiny lab tinkering with battery packs for a scooter. They didn’t have a factory, a supply chain or even a working scooter; just an audacious question: Could India build a world-class electric vehicle company from scratch? No shortcuts, no Chinese kits and no import-and-assemble games. Just raw engineering, homegrown talent and the audacity to think long-term in a startup ecosystem addicted to speed and ill-suited for innovation. A little over a decade later, Ather Energy isn’t just selling electric scooters. It’s selling proof that innovation can be commercialised in India. But the road to that proof, from prototype to showroom, was a long one paved with struggles, and a whole lot of sheetmetal welding. From a hypothesis that fixing lithium-ion batteries could help solve a key limitation in electric scooters to actually launching one, Ather Energy’s journey was shaped by trial and error. The Bengaluru-based electric vehicle (EV) startup opened its initial public offering (IPO) for subscription on 28 April, aiming to raise around ₹2,981 crore through a fresh issue and offer-for-sale mix. In the runup to the offer, the company had slashed its IPO valuation by 44% amid global market uncertainty and reduced investor share sales. Despite reporting a net loss of ₹1,059.7 crore in FY24, the IPO concluded on 30 April with strong all-round p in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. 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Ather Energy’s IPO: Can the methodical developer surpass Ola in market performance?
