**Meta:** Boston NWSL team changes name after backlash over transphobic marketing. Discover the details of this significant decision.
**Content:**
### Boston NWSL Team Announces Name Change
**Who:** The National Women’s Soccer League (NWSL) Boston-based expansion team
**What:** The team is changing its name following backlash over a marketing campaign.
**When:** The announcement was made on Friday, with the original branding event occurring in the fall.
**Where:** Boston, Massachusetts
**Why:** The backlash stemmed from a slogan deemed offensive to the transgender community.
### Background on the Controversy
The Boston NWSL team initially planned to name itself BOS Nation FC, unveiling this at a branding event last fall. The marketing campaign included the slogan “Too Many Balls,” which faced significant criticism, particularly from the transgender community. Notably, Quinn, a transgender player for the Seattle Reign, expressed concerns on Instagram, stating, “Feels transphobic. Yikes.”
– The team quickly retracted the slogan and issued a public apology.
– They acknowledged that the campaign did not align with their goal of creating a safe and welcoming environment for all.
### Leadership Changes and Future Direction
Earlier this month, the club appointed Amina Bulman as the new chief revenue officer. Bulman previously served as the chief brand and strategy officer for the NFL’s Washington Commanders during their rebranding process.
Majority owner Jennifer Epstein expressed gratitude to supporters for their feedback, stating, “We could not have completed this process without your input.” The team aims to foster a legacy that resonates with all fans.
### The Broader Context of Trans Inclusion in Sports
The issue of transgender inclusion in women’s sports has become a contentious political topic, leading to multiple lawsuits and federal investigations in recent months. Data indicates that a significant portion of Americans oppose trans inclusion in women’s sports, with a New York Times/Ipsos survey revealing that 79% of participants believe biological males identifying as women should not compete in women’s sports.
**Conclusion:** As the Boston NWSL team moves forward with a new name, how will this decision impact the ongoing conversation about trans inclusion in sports?
**FAQs:**
**Q: Why did the Boston NWSL team change its name?**
A: The team changed its name due to backlash over a marketing campaign that included a slogan considered offensive to the transgender community.
