‘ } CompaniesSuneera Tandon 3 min read 30 Apr 2025, 10:17 PM ISTCosta Coffee’s global CEO Philippe Schaillee said the company has now opened over 200 stores in India and is planning to add the same run rate of 40 to 50 new outlets annually.Summary Founded in London in 1971, Costa Coffee competes globally with Starbucks and Barista. It entered India in 2005 through a partnership with Devyani International Ltd (DIL), which also operates KFC and Pizza Hut in India. New Delhi: Despite rising coffee prices and a general slowdown in urban consumption, Costa Coffee will maintain its growth rate in India, expecting the country to become one of its top five markets within the next five years, its top executive said. India is currently in the top 10 of the British coffee chain’s markets. “We’re definitely not moderating our growth rhythm (in India). We are satisfied with the growth rate over the last couple of years. We continue to be committed to further expansion. We’ve now opened over 200 stores in India. We’re planning to add the same run rate of 40 to 50 new outlets annually,” Philippe Schaillee, Costa Coffee’s global CEO said in an interview on Wednesday. Also read: The Bengaluru coffee brand serving an environment-friendly cuppa “Within the overall coffee space India is among the top 20 markets globally; for us it is the top 10 markets. We believe with our current growth rates we can get it into potentially the top five positions in five years—that’s kind of aspiration we will pursue… To be very clear, (it’s) a super important market for us,” he said. Founded in London in 1971, Costa Coffee competes globally with Starbucks and Barista. It entered India in 2005 through a partnership with Devyani International Ltd (DIL), which also operates KFC and Pizza Hut in India and is part of RJ Corp., the operator of PepsiCo’s largest bottler in India, Varun Beverages. Costa, which has over 4,300 outlets across 45 markets globally, was acquired by Coca-Cola in 2018 for $3.9 billion. To be sure, urban consumers, hit by high inflation, have been shying away from spending. Last week Tata Consumer Products Ltd, which operates rival Starbucksin India via an equal joint venture said it has tempered outlet opening for the coffee chain due to a slowdown in general consumption. The chain, however, remains the largest cafe operator in India with a total of 479 stores in India and has plans to take the count to 1,000 by fiscal 2028. Also read: Four years after checking into Subway, Everstone eyes a part exit Costa’s Schaillee, however, said that while globally the coffee category grows 5-6% annually, in India it is growing by 10-12%. “We have the benefit that we’re in a category that is growing rapidly within an overall economic environment which is slowing down. 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Costa Coffee anticipates that India will rank among its top five markets.
