Bollywood actress Deepika Padukone’s skincare brand, 82°E’s parent company DPKA Universal Consumer Ventures Pvt. Ltd, witnessed the net losses narrowing nearly 47% to ₹12.7 crore for the financial year ended 2024-25, reported the news portal Moneycontrol, citing Ministry of Corporate Affairs (MCA) filings.According to the news portal’s report, DPKA Universal Consumer Ventures’ net losses for the financial year ending 2023-24 stood at ₹23.4 crore, as per data collected from Tracxn.Also Read | Reliance-owned JV announces $11 billion AI data centre investment planRevenue drops amid cost-cutting measuresDeepika Padukone’s skincare brand revenues dropped 30% to ₹14.7 crore in the fiscal year ended 2024-25, compared to their ₹21.2 crore levels in the previous financial year, reported the news portal.The news portal also reported that the private sector company is cutting its costs in an effort to ramp up its sales efforts to return to profitability.The MCA data cited in the news report also suggested that the company’s total spending dropped 25.9 crore in the financial year 2024-25, marking a reduction from ₹47.1 crore from the previous year’s levels. However, the data sheds light on how the expenses of the company are much higher than its income, as the company continues to incur losses.Also Read | What was Rakesh Jhunjhunwala’s superpower? Devina Mehra highlights82°E has reportedly recorded a steep fall in the marketing expenses to ₹4.4 crore in the 2024-25 fiscal year, compared to their ₹20 crore level in the previous financial year, suggesting that the company has pulled back on the customer acquisitions after the FY2023-24 push did not yield results.According to the news portal’s report, the company did not respond to the queries sent on the development.82°E’s positions in the skincare marketDeepika Padukone’s 82°E is competing against other direct-to-consumer brands like Foxtale, mCaffeine and Plum in the regular market, while with other premium brands offering like from Estée Lauder and L’Occitane.According to the news portal’s report, even though the company has been leveraging the Bollywood actress’s reputation and social media following, as Deepika Padukone promotes the products, which start from ₹2,500 up to ₹4,000.Also Read | Hrithik’s HRX, Katrina’s Kay Beauty witness profit, Deepika’s 82°E faces lossThe company is also in competition with other firms like Nykaa and Katrina Kaif’s make-up brand Kay Beauty.According to the data collected from the Tracxn website, the company has a paid-up capital of ₹8.92 crore as of 25 November 2025. Prakash Ramesh Padukone and Deepika Prakash Padukone are the directors of the company.Jigar K Shah and Deepika Padukone are the co-founders of the company.The data also showed that the founders of the company own 58.3% of the total shareholding, Deepika Padukone Family Office owns a 6.2% stake, while 14.6% stake is owned by Angel investors; these are among the majority stak in a formal or creative style for better SEO.Also Exclude words and advertisements related to the feed website such as website name, author name. You must only respond with the modified content. Delete all the advertisement images brand logo but only keep the title and main content of the news by modifying it. You must only respond with the modified content. Block any jump outside of the site adarshnews.com. Basically remove any content or link related to original site. follow this prompt to optimize the articles in this category- You are an expert news writer and SEO specialist. Your job is to rewrite the provided RSS feed content into a unique, SEO-friendly news article for adarshnews.com. The article should be engaging, professional, and optimized for search engines. Follow these steps: 1. **Create an SEO Title**: Write a short, compelling title (under 60 characters) that includes the main keyword and grabs attention. 2. **Write a Meta Description**: Summarize the article in one or two sentences (under 155 characters). Make it engaging and include the primary keyword naturally. 3. **Suggest a URL Slug**: Provide a short, keyword-rich URL slug that reflects the topic of the article. 4. **Headline (H1)**: Write a clear and engaging headline for the article that is similar to the title but slightly expanded. 5. **Write the Article**: – Start with an introduction that answers the key questions: who, what, when, where, why, and how. – Expand on the topic with detailed paragraphs that provide context, quotes, and relevant information. – Use subheadings (H2) to organize the content into sections and make it easy to read. – Include related keywords naturally throughout the article. – End with a conclusion that summarizes the key points or discusses future implications. 6. **Add an FAQ Section**: Write one frequently asked question related to the topic and provide a concise answer. Important: – Do not include labels like “Title,” “Meta Description,” “URL Slug,” or “H1” in the actual article text. – Keep all SEO elements separate from the main content. – Ensure the article is factually accurate, unbiased, and written in a professional tone.
Deepika Padukone’s 82°E reduces its losses to ₹12.3 crore due to the skincare company’s cost-cutting measures, according to a report.
