**Zomato’s Deepinder Goyal Addresses 10-Minute Delivery Amid Gig Workers’ Strike**
In response to the recent gig workers’ strike on New Year’s Eve, Deepinder Goyal, founder of Eternal, the parent company of Zomato, shared insights on the controversial 10-minute delivery promise. On January 1, 2026, Goyal acknowledged the imperfections within the system and emphasized the need for continuous improvement. He pointed out that the realities faced by gig workers often differ from the narratives circulating on social media, particularly from those unfamiliar with the operational intricacies.
Goyal stated, “No system is perfect, and we are committed to enhancing it. However, the portrayal of gig workers being exploited is misleading. If I were an outsider, I might share that belief, but the truth is more nuanced.”
**Understanding the 10-Minute Delivery Model**
Goyal elaborated on the logistics behind the 10-minute delivery promise, explaining that once an order is placed on Blinkit, items are picked and packed in approximately 2.5 minutes. Delivery partners then typically cover a distance of less than two kilometers in about 8 minutes, maintaining an average speed of 15 km/h. He acknowledged the public’s concerns regarding safety, stating, “I understand why people think that 10 minutes could endanger lives, but the complexity of our system design is what facilitates these rapid deliveries.”
He clarified that the promise of quick delivery is not about pressuring delivery partners to speed but rather about the strategic placement of stores in proximity to customers. “Delivery partners don’t even have a timer on their app to track the promised delivery time,” he added.
**The Appeal of Gig Work**
Goyal also addressed the perception that gig work may be hazardous for delivery executives. He emphasized that the efficiency of the system is a result of careful design rather than reckless speed. He encouraged those curious about the appeal of gig work to engage with delivery partners directly. “If you want to understand why millions of Indians choose platform work and sometimes prefer it over traditional jobs, just ask any rider during your next order. Their responses will be both rational and enlightening,” he remarked.
**Gig Workers’ Strike Overview**
The Gig and Platform Service Workers Union (GIPSWU) reported that over 100,000 workers across 22 cities participated in the strike, advocating for better working conditions and pay.
In conclusion, while the 10-minute delivery model has sparked debate, Goyal’s insights shed light on the operational realities and the choices of gig workers, highlighting the need for ongoing dialogue and improvement in the industry.
**FAQ**
**Q: What is the main concern regarding the 10-minute delivery promise?**
A: The primary concern is the potential risk to delivery workers’ safety and well-being, as many believe that such rapid delivery times could lead to dangerous situations. However, the company emphasizes that the system’s design and store density are key factors enabling these quick deliveries without compromising safety.
